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free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

guiding tool for decades. During this time the marketplace has changed a great deal. There are increasing forms of media, the pace...

the tourism industry was set to grow at 10% per annum. The group already has some significant interests in this sector; as such it...

on the attractiveness of the market. The Japanese pharmaceutical market in 2006 the market accounted for approximately 11% of th...

Though the E-Cell was gaining some acceptance in the pharmaceutical market, company leader Robert Glegg wanted to see sales hittin...

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

to customers, many of which were moving to travel low cost competitors, this means offering a high level of service and balancing ...

legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

more targeted approach, where the Google system places advertisements on websites visited by the target market, splitting the reve...

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

changes have seen the overall capacity of the factory increase from 500 cars per year to over 700 cars per year (Vella, 2007). De...

review the firm and its position in order to identify strategies which may be adopted and propose a new strategy which will be ali...

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

share of the aircraft design and manufacturing market, but still faces competition from major United States corporations such as B...

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

maintains a Made in America" practice (TDi Media, 2010). Its brand separates them from other motorcycle companies. It is an experi...

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Mexico but the company wanted to expand into the United States where beer is a very popular beverage. The company used its direct ...

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

impact on the financial performance of the company. However, it is also possible to see the way in which the increasing oil prices...