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Essays 1471 - 1500

Sears, Roebuck and Company Today

stores. The largest portion of the catalog operation was dismantled, taking with it an American tradition. However, in 199...

DeJamel Corporation Business Plan

A fictitious company dealing in various services is considered in a business plan that consists of thirty five pages and includes ...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

Overview of Daimler Chrysler

In fifteen pages the history and strategic marketing of this company are examined along with political, ecological, and cultural e...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

History and Market Position of Southwest Airlines

Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Profitability and Market Influences

In twelve pages company profitability is examined in a consideration of various market influences and references are made to suppl...

Ford Motor Co. Marketing

sales has been problematic, Fords former management believed that truck sales could carry the company until it could hit on a desi...

Marketing's Role in Business

In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...

EMarketing and Business

In a paper consisting of eleven pages ecommerce business uses, its development, and how it can be advantageously marketed are disc...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

Internet Small Business Marketing

In nine pages this paper considers Internet marketing of a small company and the benefits it offers. Nine sources are cited in th...

Global Joint Ventures and the Multinational Landscape

In ten pages this paper examines how more companies are engaging in joint corporate ventures in order to remain competitive in a m...

Company Overview of Cisco, Lucent, and AT&T

In sixteen pages these companies are discussed individually and then in a comparison of revenues with stock market aspects the pri...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

Discussion of Harley Davidson

In six pages this paper examines the company in an overview of its fiscal statistics, demographic changes, competition, new market...

Forest Industry of Canada

In five pages this paper presents an historical overview of Canada's forestry industry in a consideration of companies and the gen...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Business Evolution

In three pages the evolution of a fast food chain as the result of declining business is considered with an examination of marketi...

Case Study of Eddie Bauer

In seven pages this company is considered in a case study that considers its past, its acquisition by Spiegel, and evaluates its m...

Renaissance Company Business Analysis

In twelve pages Renaissance Company is examined in terms of profit margins, investment returns, market shares, and future trends w...

Mature Market Product Limits

In seven pages this essay considers a product's four stage life cycle in a discussion of company implementation strategies regardi...

Priceline's Marketing Strategies

This paper addresses the various marketing strategies utilized by the company Priceline (Priceline.com). The author discusses Pri...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Analysis of Boeing

In nine pages this paper analyzes the Boeing Company and its acquisitions by using 3 generic market retention strategies, Porter's...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...