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Essays 631 - 660

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

WHAT HEWLETT-PACKARD SHOULD DO TO INNOVATE

Examines how Hewlett-Packard can innovate to boost its revenue and remain relevant in the technology market. Innovation theories a...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Theories of Change and Conflict

Any change brings resistance because change is frightening to many people. Leaders must be able to introduce, plan, and implement ...

Adult Learning Theories

In a paper of ten pages, the writer looks at adult learning. Theories of humanism, cognitive theories, and behavioral theories are...

Culture Care Theory

There are dozens of nursing theories that have been developed over decades. Each has its own value and each is beneficial for nurs...

Psychodynamic Theories in Workplace

We know personality theories are used but psychodynamic theories have also been adopted in one way or another in organizations of ...

Festinger's Theory

There have been many important contributions to social psychology. Many scholars state that the most important theory in the field...

Theories in the 20th and 21st Centuries

Theories regarding management, finance, human resources, and so forth change as time goes by. Organizations have become are more c...

Middle Range Nursing Theories, Medication Error

This paper pertains to two middle range nursing theories, Kolcaba's comfort theory and nursing intellectual capital theory, and th...

Explaining Exploitation Theory and Exploitation Theory of Prejudice

The paper gives a good overview of exploitation theory and exploitation theory of prejudice. The basis of the theory and the way ...

Transformational Leadership Path-Goal Theory

This paper discusses two goal theories and identifies the one that his thought to be used by Howard Schultz. They are explained an...

Theory of Constraints (ToC)and Use to Assess the Value of Hedging

The theory of constraints is examined as a suitable theory to be used in an assessment of the value of airline fuel hedging and t...

Social Bonding Social Control Labeling

an outcast. They are not allowed to bond back into the society so they become more entrenched in crime (OConnor, 2006). Hirschi...

Overview of Jean Watson's Theory of Transpersonal Caring

a noun and a verb, is inextricably intertwined with nursing. Nurses provide care, that is, the actions necessary to attend to pati...

Cognitive Growth Theories

a term applied to the education of handicapped children who had neurological, sensory, cognitive, and/or physical handicaps (Gindi...