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Essays 751 - 780

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser

decade ago, but have since developed it further. Users of the new ANEW Daily Resurfacing Cleanser state that is a very gentle abra...

Change Management: Rerouting Customer Service Calls at Dell

being that help line individuals read from scripts determined by customers responses to specific questions required by the scripts...

Marketing Plan for Utilizing the Adult Nurse Practitioner at an HIV/AIDS Clinic

they do and so are less valuable in health care (Cys, 2004). NPs are and have been nurses first, and a requirement for the Master...

International Marketing Plan of the National Basketball Association

European players as Spains Pau Gasol of the Memphis Grizzlies, Germanys Dirk Nowitzki of the Dallas Mavericks, and Frances Tony Pa...

Market Plan for Kent's Organic Food

careful consideration of the approach and the media to be used needs to be provided. 2. The Approach The development of an...

FedEx Marketing Audit Planning

changes be attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, ...

Marketing Plan For The Automobile Association (AA)

to assist members whose autos break down or who need directions in order to get from one place to another. Consumer services exte...

Promotion of Contraceptives in Chicago Marketing Plan

age of 15, "compared with 21 percent of Hispanics and 16 percent of non-Hispanic whites" (Non-Hispanic black teens, 2003; p. 7). ...

A Marketing Plan for 'A New You'

question) further. Identify the organizational buyers and consumers As we said in the last section, we need to be careful ...

Expanding into Small Towns: A Different Strategy for Wal-Mart

is not the presence or direct action of Wal-Mart, but rather its effect on the local economy combined with its pattern of predator...

Marketing Plan for Flavored Milk Manufacturer

and juice drinks to sodas. Children, not liking the bland taste of milk, preferred the sweeter taste of the competitive juice drin...

Global Telecommunications Hardware

to offer wireless and fixed line capability" (Triple Play, 2005). If this is true, then Nokia currently is at a disadvantage rela...

SPORTS MARKETING PLAN FOR NORTH AMERICAN LACROSSE LEAGUE

is little more than a logo and a vague concept. Its the players, however, that personalize the experience - as such, any kind of s...

MARKETING PLAN FOR YUMMY BRAND CUPCAKES IN AUSTRALIA

Discusses how a a fictitious cupcake product can be marketed in Melbourne, Victoria, Australia. There are 3 sources listed in the ...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

KUDLER FINE FOODS - MARKETING PLAN

single-family homes (Population and Housing Estimates, 2010). The highest percentage of household income resides among those earni...

MARKETING PLAN FOR KUDLER FINE FOODS

million. Single-family housing units are estimated to be at 654,382 (2050 Regional Growth Forecast, 2010). Median household income...

MCBRIDE FINANCIAL AND MARKETING PLAN

when one is sitting down to dinner or that lovely, but annoying, young woman in the shopping center who approaches a customer with...

ANALYSIS OF BI HARDWARE AND SOFTWARE

Intelligence Systems, 2003). Storage needs to take into account compatibility with servers and networks, scalability, conformance...

A MARKETING PLAN FOR A NASSAU RESTAURANT

high-end dining. Still, if we assume that even half or three-quarters of these restaurants are casual dining, the restaurant we wa...

The Nokia XpressMusic; Competing with iPhone

Coates (1985) looked at the idea of an environmental scan more detail, and identified four goals; the first is the detection of m...

Marketing Questions

et al, 2001). However, it is also possible that a researcher may have reservations regarding undertaking research this manner, as ...

How and Why Marketing Is Important for Turk Heavy Transport

with Kotler. Tim Cohen (2007) defines marketing in very simplistic terms as "to find out what your customers want and then give ...

HEALTH CARE AND FUTURE TRENDS

that telemedicine is already having an impact on how healthcare is being delivered (Kohler, 2008). Kohler points out that technolo...

News and the Effects of New Production Technology

read due to the speed at which news articles are published. The BBC also publishes news though the day. This has changed...

Health Care and an Application of Distributive Justice

Where Philosophy and Reality Meet Accessibility to and the cost of health care have been overriding issues...

Critical Incident Analysis in Nurse Management

and certainly health care facilities. In essence, the minimum requirements of nursing dictate that: * the nurse remain cognizant ...

Advanced Practice Nursing Care and Ida Jean Orlando's Theory

to identify and to relate in terms of actual patient care. Ida Jean Orlando created a conceptual view of the nursing process whic...

Emerging Trends in Global Logistics and Physical Distribution Channels

increasing demands the trend is towards customisation and collaboration. More than ever before a larger number of goods are sent d...