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The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

Assessment and Recommendations for Bundy Asia Pacific

The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Bad Intelligence Equals Losing Battles

gone by in the war in Afghanistan, and the United States Intelligence Community (IC) and its allies have developed only a marginal...

English as a Second Language Preschoolers

learning to read English as well. Between reading books at home and book in the classroom, children picked up a significant amou...

Possible Trends in the Future of Marketing

Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...

Comparing Computers by Gateway and Dell

In five pages choices for a personal home computer purchase are discussed in a comparative analysis of two major manufacturers. T...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Patient Privacy Issue and HIV Testing at Home

In seven pages this paper examines the issue of patient privacy as one of the topics involved in the controversial HIV home testin...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

International Marketing Case Study of FASTI Company

In eight pages the Austrian FASTI company is examined in terms of Asian market expansion problems and opportunities with two speci...

University Marketing

In ten pages the fictitious marketing of a university is described in an overview that includes marketing models and a SWOT analys...

Frozen Meals' Marketing

In five pages this paper considers Heinz's interest in manufacturing frozen ready made meals in a discussion of target market and ...

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Odysseus' Personal Qualities

In five pages this paper examines how the survival instincts Odysseus relied upon during his journey home were reinforced by his s...

'Tip of the Iceberg' in the Short Stories of Ernest Hemingway

In five pages 'Soldier's Home' is the primary focus of this examination of the 'tip of the iceberg' theory articulated by Ernest H...

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...

In Home Cancer Treatment

In a paper consisting of six pages the growing trend towards treating cancer patients at home rather than at a medical facility is...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Nursing Home Environment and Pet Therapy Programs

In five pages this paper examines the benefits of pet therapy in a nursing home setting in terms of memory stimulation and positiv...

Relationship Dissolution, Death, Joint Occupancy, and Joint Tenancy

In nine pages this report examines the home purchase of two couples in a consideration of such issues as joint tenancy, joint occu...

Student Posed Economics Questions

In eight pages diminishing returns, pricing, monopoly, inflation calculation, GDP calculation, and market's macro influences are c...

Alcoholic Parents and Children

In twelve pages the children who live with a parent who is an alcoholic is considered in terms of environment at home, behavioral ...

Adjusting to College Life Away From Home

This paper examines the various adjustments college students living away from home for the first time must make to properly acclim...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

Nursing Homes and Senior Citizen Infections

In eight pages this research paper discusses the serious problem of controlling senior citizen infection in a nursing home setting...