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Essays 31 - 60

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

Largest Home Improvement Store

This essay offers a competitive analysis of the largest home improvement store in the world and the second largest in the U.S. Hom...

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Computer Hacking and Information Warfare

In twenty pages this paper discusses PC users and small business in a consideration of Internet security breaches through computer...

Analyzing Dream Worlds Mass Consumption in Late Nineteenth-Century France by Rosalind H. Williams

In thirteen pages this paper features a chapter by chapter book analysis on William's examination of how the evolution of consumer...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

Product Liability and Tort Law

lack of fasteners or screws to hold this segment in place, resulted in his injuries. Claims of product liability based on two ele...

Comparison of Toni Morrison and Leslie Marmon Silko

In six pages this paper examines how 'home' and 'self' are conceptually depicted in Ceremony by Leslie Marmon Silko and Beloved by...

HOME DEPOT, HISTORY AND ANALYSIS

The Home Depot Inc., headquartered in Atlanta, GA, is the worlds largest home-improvement chain and second-largest U.S. retailer (...

Home Video Game Industry Case Study

"take" was enough to convince him that he was on the right track. He was-it was the start of an entire industry. Bushnell talked ...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Business Closing Letter

when we were given a $60.00 increase. Such a small increase didnt make up for the increases in gas, light and water, all of which...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Cultural Considerations for a Home-Bound African American Patient

American vernacular, the diet is one that has characterized the South and its inhabitants for generations. With a few extraordina...

Fire Sprinkler Systems in Homes

have often been recognised as being effective in preventing the spread of fire and saving lives. It is for that reason hey have be...

Two Consumers; A Comparison of Purchase Processes and Influences

in the two months following Christmas, and that December, in the run up to Christmas is also one of the periods of peak spending i...

EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR AND MARKETING

a powerful tool for any marketing plan, whether it involve movies, clothes or new gadgets. Meanwhile, as the United States...

Consumer Goods and Social Values

basic and fundamental article of clothing; it is likely that all but a few individuals in Western society own at least one shirt. ...

Consumer Behavior

they have always purchased (Postrel, 2009). Consumers can no longer purchase a simple chocolate bar or a package of laundry deterg...

Research Proposal to Examine Buyer Behavior for Internet Purchases

The writer presents a research proposal to examine and explore the way consumers making purchases on the Internet makes the decisi...

Fast-Food Restaurants and Obesity

Should fast-food restaurants be held liable for people becoming obese? What is the consumer's responsibility in this issue? This p...

Research Proposal to Increase Knowledge of Online Purchasing Processes

Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services,...

European Consumers' Marketing

In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ...

Proposed Research Project on Impulse Buying

In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

Consumer Behavior Changes and Marketing Implications

In thirty three pages consumer behavior since the 1920s is examined along with the implications changes had upon marketing with Wo...

Overview of Consumer Credit

Those in the bottom half of the income scale increased their ownership of cards from 45% in 1983 to 54% in 1992. That continues th...

Availability and Choice of Goods

In three pages consumer's choice of goods are assessed through monetarism theory, cost curves, and how availability and cost are a...