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Management Strategy of Winnebago

In ten pages this paper examines the management strategies of the Winnebago motor home manufacturing company. Nine sources are ci...

Psychology of Consumers and Three Case Scenarios

In fifteen pages three case scenarios of a JVC video recorder purchase, switching from Marlboro reds cigarettes to Lights, and buy...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

Overview of Consumer Research Groups

Consumer Research Groups are considered in ten pages with terminology definitions, issues, functions, and significance included in...

Kean College Consumer Satisfaction Study

In nineteen pages Kean College 1995 surveys of college students regarding their school attitudes are analyzed in terms of data exa...

Overview of the Unilever Company

In five pages this paper presents an overview of the largest global consumer goods' packager. Eight sources are cited in the bibl...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

Affordable Housing Marketing Plan

In ten pages this paper examines affordable home building in a presentation of a marketing plan. Seven sources are cited in the b...

Patient Privacy Issue and HIV Testing at Home

In seven pages this paper examines the issue of patient privacy as one of the topics involved in the controversial HIV home testin...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Comparing Computers by Gateway and Dell

In five pages choices for a personal home computer purchase are discussed in a comparative analysis of two major manufacturers. T...

Soldier's Home by Ernest Hemingway and Harold Kreb's Inner Conflict

not, be constrained by his parents domestically centered world. Krebs, for his part, has seen much more of the world--especially ...

A Research Paper in 3 Parts

This paper consisting of eight pages includes an outline of a three part paper that first presents explanations of an ethical busi...

Consumer Pleasure and Regressive Thinking

In five pages this paper examines the enhancement of consumer satisfaction through regressive thinking and how marketers manipulat...

Joe Robbie Professional Football Stadium History

In fifteen pages this paper presents an historical overview of Joe Robbie Stadium, the original name of the home of the Miami Dolp...

Home Care Setting Nurses Groups' Research Proposal

In fifteen pages this paper focuses upon a diabetic home health care setting in a research proposal that studies and compares two ...

Nursing Home Care That is Client Centered

dependency upon others for assisted daily living skills, and institutional care. Rockwood (1997) defined frail elderly people as t...

Artistic Expression in Film

This paper examines how artistic expression can be conveyed through cinematic expression. The author also addresses censorship, c...

'Tip of the Iceberg' in the Short Stories of Ernest Hemingway

In five pages 'Soldier's Home' is the primary focus of this examination of the 'tip of the iceberg' theory articulated by Ernest H...

Odysseus' Personal Qualities

In five pages this paper examines how the survival instincts Odysseus relied upon during his journey home were reinforced by his s...

Consumer Behavior Understanding and the Roles Played by Desires, Wants, and Needs

In eleven pages this paper discusses how consumer behavior can be greater understood through an analysis of item wants, needs, and...

Priceline.com Evaluation

In eleven pages an evaluation of the Priceline.com company in terms of consumer complaints and impact upon stock with corporate hi...

U.S. Economic Condition

such as the weak Euro has also increased the strength of the dollar (Walker, 2000). However, the suspicion of an economic downtur...

Retailer's Views on Supply Chain Management

In eight pages this paper examines Budweiser beer's manufacturer to consumer supply chain from the perspective of a retailer which...

Athletic Footwear Promotional Strategies

In ten pages 2 athletic footwear promotional strategies are created with an advertising copy sample and the strategy that best tar...

Change and Nursing Homes

In ten pages this paper discusses the growing nursing home industry and the need for planning change. Eleven sources are cited in...

Global Consumerism

In five pages business approaches to global consumerism are discussed with various arguments from both sides offered along with ma...

Approaching Child Abuse from a Multi Dimensional Perspective

In sixty pages twenty first century child abuse presents a statement of the problem, traces its history, provides a literature rev...