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Essays 151 - 180

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

SALES MANAGEMENT ISSUES: SALARIED VERSUS COMMISSION VERSUS BONUSES

more motivated, the younger individuals in this particular group tend to be more motivated (p. 3). The reason, apparently, is beca...

Enhancing Sales Force Productivity

be aware of the situation for companies as a whole. Furthermore, many large firms with different divisions may be dealing with sal...

Third Cycle Investment Recommendation for Aquine

chance that the watch will pass the certification. This is a doubling of the chances of failure from 1 in 3 to 2 in 3, and as such...

Forecasting Case Study

the data to forecast the following years sales levels. There are good and bad years, so the best approach may be to use linear reg...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Sales Success Secrets

your product or service (Entrepreneur.com, 2005). But the point is, almost everyone is a salesperson at some time or anot...

Projections in Accounting

in the right direction, and with a 35.71% increases it may be argues that this is a large increase and to expect more is ambitious...

It's Popcorn Time Marketing Mix

friends and family. IPT avoids at present the cost of establishing a full campaign for this purpose while also avoiding any poten...

Training Considerations for Preparing Dealers to Sell An Italian Brand of Short Wave Radio

aficionados. 3. Arrange for an Outside Trainer to Develop and Administer a Training Program Some distributors of consumer e...

Tourism Service Questions

QUESTION #2 What are the two dimensions of service? Which is harder to measure and why? The two dimensions of service are the tec...

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

incentives such as the provision fridge units and in store promotional materials. Distribution of the bottled, caned and the conce...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

Ford; Selling Cars

seen in many other industries, companies with the best sales force will often be the most successful, as long as the product is ac...

ZUNE AND ITUNES-- A COMPARISON

on television talk shows, as opposed to entertainment (such as movies or videos). This suggests that Zune is being structured to a...

Apple; Marketing and Organization

supported sale of the iMacs as the brand of Apple became a cult brand, where word of mouth also spread its popularity (Kotler, 200...

Apple; Marketing and Organization

control over the supply chain. The company identified target market of high end users, including businesses and education that wan...

Innovation Diffusion

This also demonstrate the was that technology of existing products and company may exercise control overt the market as a whole. T...

Apple; Loosing and Regaining Competitive Advantages

vision. The vision was simple and idealistic, and it may be argued was copied later by Bill Gates and Microsoft. Steve Jobs, who f...

Apple Inc; Product Perception Maps

main issues are the levels of software and hardware compatibility, this is also a price sensitive market, the mass market is deman...

SWOT analysis of Apple Inc.

and PC systems. Another important market is that of the educational channel 16% of all sales go through this channel. The level ...

APPLE INC., IPOD AND THE PRODUCT LIFE CYCLE

When Apple Inc. launched its first iPod in 2001, it carried a $399 price and could interface only with Macintosh computers (Levy, ...

APPLE INC. AND THE IPOD: ADDING VALUE TO A BRAND NAME

Discusses how the iPod and iTunes have added value to Apple Inc. The bibliography of this 7-page paper lists 4 sources....

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

Overmind Games International Strategy

4/18/10 VISIT www.paperwriters.com/aftersale.htm--for more information on using this paper properly! Introduction Ov...

Assessment of Apple

products, many applications which are purchased for use on one piece of hardware, can often be used on others. Therefore, if a gam...

The Decision Making Process of Apple iPod Purchasers

described as a premium brand, where quality accompanied price, with a strong image and personality embracing style and innovation....

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

The Dissemination and Marketing of Music from Tin Pan Alley to the Modern Day

publishing of magazines or stationary (Tawa, 1990). The main method of distribution involved composers approaching the publishers...