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Essays 31 - 60

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

HOTELS AND RECESSIONARY ECONOMY/DISCRIMINATION AND LOSS OF AIRLINE PASSENGERS

But a downturn in the economy can definitely hurt the hotel business. In a recession, people dont travel as often (in the...

JETBLUE AIRWAYS AND DIVERSIFCATION

JetBlue has), a reputation (which it also has) and a decent brand name, which is something the company already has. The costs asso...

Operational Issues in the Hospitality Industry

to allow access to the internet through a wired connection for a fee for a 24 hour period. This is also complimented by a wireles...

Analysis of textbook using discourse theory

we acquire knowledge not through a straightforward one-way transmission of information, but through a complicated interplay betwee...

A PLAN TO LAY OFF EMPLOYEES IN A RECESSION

economics. Literature Review Most of those in the industry are pretty adamant that the goal is to increase quality, rathe...

Hospitality in 'The Odyssey' by Homer

In four pages the significance of the hospitality theme in 'The Odyssey' is discussed in examples of King Alkinoos', Melenaus', an...

Current Status of the Tourism and Hospitality Industry in the United States

In five pages this research paper examines the impact of technology upon the U.S. tourism and hospitality industry and the effects...

Hospitality Theme in 'The Odyssey' by Homer

the theme of hospitality in such situations is emphasized when we recognize that this same theme is repeated many times in the Bib...

Luxury Hotels and Employee Orientation

the desired culture of the organization, training them in how management wants them to perform their duties and instilling "right"...

Competitive Advantage and the Hospitality Industry

sustaining a competitive advantage (LeBlanc and Mills, 1995). Say the experts, if employees dont like working in your environment,...

Hospitality Industry and Uses of Technology

technologies that Xeta designed for the hospitality industry, for example, are used by businesses and institutions in order to tra...

Restaurant and Hotel Industry Employee Recruitment and Retention

In twenty eight pages this research study focuses upon the hospitality industry and considers Fairfield County, Connecticut's empl...

Hospitality and Tourism Perspectives

In five pages this paper examines the tourism and hospitality industry in a theoretical consideration that includes perspectives b...

Training in the Hospitality Industry

to the needs of the local and regional industry by adapting our programmes to its requirements" (Azema, 1999, p. hotel-school/). ...

Case Method on Hospitality Training

In twelve pages this paper considers the case approach method and its implementation problems in programs of hospitality training....

Hospitality Industry and Hilton Hotel Group

2002; p. 41). Smith and Lesure (1999) present a much different view of the industry in their 1999 overview, reporting that ...

Hospitality Industry According to Kluckhohn, Strodtbeck, and Hofstede

situations and how far they will go to create stability and masculinity/femininity, the extent by which society emphasizes asserti...

Hilton and Asda

different demands in the consumer market. However, as well as the numerous differences, in business terms there are also a number ...