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Essays 421 - 450

Research into the Use of CRM in a Kazakhstan Hotel

customers where there is an external booking interface, in order to assess the perceptions of these different actors and evaluate ...

HOTELS AND RECESSIONARY ECONOMY/DISCRIMINATION AND LOSS OF AIRLINE PASSENGERS

But a downturn in the economy can definitely hurt the hotel business. In a recession, people dont travel as often (in the...

INTERVIEW: CHILDREN'S HOSPITAL OF PHILADELPHIA

our doctors, for example, is able to discover some new kind of vaccines from cases, that looks pretty good on our experience list....

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Relationship Between Customers and Hotels

the hotel in question. Relationship marketing involves building a definite give-and-take relationship between the customer and the...

Quality Products vs. Luxury Products

Bordeaux, 61 chateaux produce Grand Crus Classe wines, which command the highest prices of any wine in the world (History of Borde...

Chicago Five Star Hotel The Peninsula

Four Seasons Hotels in Chicago?" The Peninsulas Unique Physical Features Nightly rates at the Peninsula range between $426 ...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Cultural Audit of Hilton Hotels

factors. Holton already claims that they are the most well known hotel chain in the world with a very high level of brand recognit...

Language in The Blue Hotel by Stephen Crane

the portals of the blue hotel" (Crane). Clearly, these adjectives promote a depth of understanding about Scully that otherwise wo...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Tourism and Economics

the rates at which wages can increase. But this will make it hard for employees to keep staff, especially good staff who may be mo...

Quality Initiatives and Customer Service Employee Retention

After implementing quality initiatives and becoming the first service organization to win the Baldrige Award, the company realized...

Assessing Gaps in Service

method of evaluation identifies different measures where there may be a gap between the level of service expected and that gained....

Operational Issues in the Hospitality Industry

to allow access to the internet through a wired connection for a fee for a 24 hour period. This is also complimented by a wireles...

Hilton Hotel Operations

In ten pages this paper discusses hotel industry operations in a consideration of Hilton and related organizational issues. Eight...

Servant Leadership in Hotel Rwanda

relational participative (Theory Y) styles" (Horseman, 2009, p. 3). Halls theory is more complicated, as he describes leadership d...

SWOT Analysis: Whole Foods

it spends a lot of the cost of expansion. Its customer to employee ratio is too high in the current situation. It must support a l...

URBAN OUTFITTERS - MARKETING A BUSINESS

This is not to suggest that families cant be trendy or countercultural. But the problem with anything trendy or countercultural is...

Hotel Rwanda/Not on Our Watch

Oliver, who placed guard at the entrance gate to the hotel. The student researching this topic should note that as far as this w...

Potential Liabilities of a Travel Firm and Hotel

or change in circumstances so fundamental as to be regarded by the law both as striking at the root of the agreement, and as entir...

Communities/Societies in 4 Films

community in the mission is that the film portrays delays in the UN rescue mission stemming, at least partially, from faults in co...

The Role Of Database System In 5 Star Hotel In Kazakhstan; Research Proposal

The standard use of a database to manage bookings and customer accounts is assumed to be the very basic need of any database that ...

A New FDI Case Study

the US. However holiday patterns where changing, and while a decade ago the focus was on the US and Europe, this market was now ma...

IT Use in Hotels; The Impact on Room Rates

al, 2000). The IT is being used with the aim of increasing productivity of the staff and enhance the revenues rather that to aid w...

Holiday Inn and Change Management

in 1997 when he had only been in the role for 7 months. The management style changed, we see a more group management style emerge ...

Host Nation Hotel Industries and the Effects of International Events Such as the Olympics

Demand 9 3.1.1 Price 9 3.1.2 The Price of Substitutes 11 3.1.3 Price of Complimentary Goods and Services 12 3.1.4 Advertising 13 3...

Case Study of Shangri La Hotels

The product need to be communicated with words and images that can evoke not only a factual representation but try and convey the ...

TQM's Applications

different areas of the same company. TQM in manufacturing will be aligned with some of the same elements as it is in the service s...