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Essays 541 - 570

Quality Initiatives and Customer Service Employee Retention

After implementing quality initiatives and becoming the first service organization to win the Baldrige Award, the company realized...

Cultural Audit of Hilton Hotels

factors. Holton already claims that they are the most well known hotel chain in the world with a very high level of brand recognit...

Examination of The Communist Manifesto by Karl Marx

(not many women were in places of ruling in those days), the people who controlled the production of product and the money made. T...

Los Angeles' Ambassador Hotel

no longer in use, but is the subject of controversy. There are those who want to use the site for some other purposes. After all...

Crawfish Seasonings' Marketing Plan

It could be said that the product would be the seasonings, and that would be true. But in this case, were selling more than simple...

Language in The Blue Hotel by Stephen Crane

the portals of the blue hotel" (Crane). Clearly, these adjectives promote a depth of understanding about Scully that otherwise wo...

Case Study of the Pricing Policy of Thistle Hotels

will be many different influences on the supply and demand relationship, such as substitutes and competing products. However, to b...

Hotels and Energy Management Systems

Before describing the benefits of EMS, its a good idea to first define what EMS is and what it does. In its...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

Relationship Between Customers and Hotels

the hotel in question. Relationship marketing involves building a definite give-and-take relationship between the customer and the...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Quality Products vs. Luxury Products

Bordeaux, 61 chateaux produce Grand Crus Classe wines, which command the highest prices of any wine in the world (History of Borde...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

MARKETING PLAN: CRG ASSOCIATES

base this study on commercial and high-density resident. Other things that would need to be considered are the location of...

A Look at the Subprime Market

higher and profits are lower that there is such an interest in this market. Over the years, as business grows, there needs to be...

The Hotel Industry in Canada

for 2007 compared to 2006, with a generally positive trend, in 2005 57% of Canadians said that they planned to travel in Canada, i...

Hotel California and California History

in California. The song opens by picturing a "dark desert highway" and the "Warm smell of colitas" (Felder, et al). "Colitas" is...

VIDEO GAME INDUSTRY - AN OVERVIEW

the 1977 launch of the Atari 2600 and its quaint two-dimensional game Pong, the demand really didnt take off until the late 1990s ...

EXAMINATION OF SOUTHWEST AIRLINE'S BLOG

holidays - and giving kudos and thanks to the schedulers who made it happen. The blog includes various routes that will see some e...

Reaction to the Film “Hotel Rwanda”

arrives, its not to help the Tutsis, but to evacuate the Europeans (Taylor, 2004). Oliver, a decent man whose hands are tied by re...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Marriott Hotels and Capital Structure

In fifteen pages a Marriott Group student supplied case study is examined in terms of corporate goals and accommodating financial ...

Hotel Industry Productivity Performance Measurement and Assessment

In eight pages this paper discusses how operational efficiency and effectiveness can be measured and assessed while also consideri...

Hotel Industry and Issues of Sexual Harassment

general public are aware that sexual harassment is illegal, still many are unaware of the issues and what constitutes sexual haras...

Hotel Industry Concepts of Performance and Service

resource based view, they have limited resources that need to be maximised. The measures are there to ensure that there are many w...

Hotel or Restaurant Manager and Communication Skills

for a variety of purposes. One obvious reason why a restaurateur would need writing skills is to create menus. Menus do help to...