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Essays 481 - 510

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Intellect in the Renaissance of the Twelfth Century

people were gradually becoming restless in light of many realities. The conditions in Europe were not good, nor had they been for ...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

The Narrative of the Life of Frederick Douglass The Themes of Change and Freedom

5 pages and 1 source used. This paper provides an overview of the central theme of Frederick Douglass' Narrative in the Life of F...

Existence in the Sense of the True According to Thomas Aquinas

In five pages this paper examines such metaphysical phenomena as change, Cambridge change, real change, and existence within the c...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

Market Analysis of BOH Tea Company

different countries, but is best known it its home country. This is the dominant brand in the Malaysian tea market but it has had ...

The Process of Innovation

on existing technology, making smaller changes or adopting former innovations, for example, the concept of a four wheel drive vehi...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

An American View of Dying and Death

that many adults have to being placed in nursing care (Ciechanowski et al, 2004). The degree of social isolation along with depen...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Influences and Management of Change in the Commercial Environment

The writer answers a set of questions which have been asked by the student. The paper concerns the identification of influences th...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Why a Change May Fail

refers to this as unfreezing as it is aimed at unfreezing the attitudes of the employees and prepares them for change (Huczynski a...

Forces Driving Change in Colleges

form of inertia wherein principals become comfortable with the way things are. An institution of higher education is a unique or...

Change at a Community College

to work towards the goals by implementing the plans themselves. Challenges include: How to change everyones mindset regarding ener...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

Meaning of 'Social Accents'

was used by the first editor of the English Pronouncing Dictionary and the model of pronunciation that he preferred (Tench 107). T...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...