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slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...

of those hospitals in a managed care contract consider joint billing to be important. Only nine percent place importance on group...

In ten pages Avon's present business situation is assessed and a future strategy is proposed that includes an image upgrade and pr...

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

equalising with the males. In 1975 the ratio for a man in the upper earnings was 2.58 of those in the lower. In other words, highe...

decision on this important topic, one should of course explore the firm and what it stands for. What is its vision and its mission...

In five pages this paper examines the uniqueness of the Disney retail stories in a consideration of location, customer base, and a...

dependably when customers are happy and continuing to buy. Similarly, control of receivables indicates that there will be only a ...

transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

In three pages this paper discusses what skills are involved in customer service effectiveness. Fifteen sources are cited in the ...

In seven pages this paper describes Shell's organizational structures, considers its strengths and weaknesses, competition, and th...

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

In two pages this paper examines the FasTrack Centrex ISDN and FasTrack Primary Rates ISDN approaches in a consideration of what c...

In five pages effects of downsizing on the company as well as its customer relationships are examined. Twenty sources are cited i...

In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...

TVA, as a government agency, was established for three main purposes: to improve navigation of the Tennessee River, provide means...

upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...

In eight pages Disney World customers are considered in an analysis of consumer behavior that includes recent corporate developmen...

In five pages this paper discusses the supplier, competitor, and customer merits offered by Dell Computers. There are 4 sources c...

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

In this paper, the writer organizes and sets up a fictional Internet dating company, Cloud Nine, which provides unlimited matchmak...

In five pages http://www.eddiebauer.com and http://www.sundancecatalog.com are compared in terms of eCommerce Internet shopping wi...