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Borden's Theory and Marketing Mix Development

as more comprehensive that McCarthys 4 Ps. However the 4 Ps does simply these ingredients, bring them into four main categories; t...

Harley Davidson and 'Hogs' Marketing

Its sale or function keeps the organization alive and growing. In the case of Harley-Davidson, of course, the product indeed is a...

Marketing Mix and Marriott International

UK/Europe, 2004), this is also supported with changes such as the introduction of new bedding that aims to create a new differenti...

Marketing Potential of XBox Gaming Online

fifty (Business Wire, 2005). "Blackhawk Down" is also interesting in demonstrating the marketing pull exerted by XBox liv...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Direct and Indirect Channels of Marketing and Computers

In fifteen pages Apple, Compaq, Dell, and Gateway 2000 computer manufactures are featured in this report of computer marketing cha...

Wal Mart's Marketing Approaches

In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, s...

Product Marketing and Decreased Significance of Specific Brands

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

Twenty First Century RN Labor Market

In twelve pages this paper discusses the twenty first century employment outlook for registered nurses with two contrasting opinio...

De Beers Consolidated Mines Marketing

In twenty pages this paper examines De Beers' approaches to marketing and the factors such as the Asian currency crisis that influ...

Post 1980s' Oil Market

all the international upheaval. "The various methods for determining international oil prices are analyzed by studying the intera...

Development and Marketing of Exterminator Software

A developmental and marketing plan for the software product Exterminator which protects computers against Y2K problems are discuss...

Book Review of Finding, Entering and Succeeding in a Foreign Market by Seamus Connolly

In five pages this paper examines international marketing and planning within the context of Connolly's book. There are no other ...

Book Review of Robert Haugen's The New Finance The Case Against Efficient Markets

In three pages Haugen's text is reviewed with other strategies for investment also presented in conjunction with the author's cont...

Labor Market Discrimination and Economic Analysis

In three pages 1992 Nobel Prize winner Gary Becker's economic analysis approach to labor market discrimination is examined in term...

Internet Marketing and Ethical Concerns

In five pages 'cookies' and bulk email as they relate to the Internet are discussed in a consideration of ethical concerns and the...

Global Marketing Strategy

In two pages this paper discusses global marketing strategy and what should be considered when creating one. Two sources are cite...

Discussion of Competitive Markets

In three pages a microcompetitive model is considered in a discussion of competitive markets with various theories such as those o...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

Internet Marketing Success

And yet, there is a fine line to be walked not to "over-do" the web site or make it difficult for the consumer to fully utilize. K...

Marketing Plan of Malaysia's Sun Microsystems Internet Servers

In thirty pages this paper includes a discussion of Malaysia's cultural climate and information about the country and then present...

New eCommerce Business Marketing

In seven pages this paper discusses how to start and successfully market a new Internet business featuring a hypothetical example....

CSG Systems International Marketing Report

In ten pages this research paper discusses CSG Systems in an international marketing report that includes business history, produc...

Cyberspace Cell Phone and Pager Marketing

In fifteen pages this paper examines how to market cellular telephones and business pagers in cyberspace. Fifteen sources are cit...

'Bug Shop' Market Research

other than fuel efficiency. Volkswagen still refused to consider any design changes. By then, the external view of the car was a...

Team Logo Merchandise Marketing by Pro Sports

In six pages this report discusses how professional sports teams use logos on merchandise such as clothing and hats to market them...

Globalizing Businesses and Market Entry Strategies

Consultant and Government Aid Of those methods listed, joint venture is perhaps the most popular now. Consultants are avai...

Efficient Markets Opposition in Robert Haugen's The New Finance

In five pages this paper discusses Robert Haugen's investment strategies and how the 'super stocks' and 'insufficient market' are ...

Global Marketing Issues

result in costly withdrawals, as when Caterpillar Inc. recently was forced to close a factory in Scotland. Careful study of foreig...

Marketing Strategies of Sun Microsystems

In five pages this paper analyzes Sun Microsystems' marketing strategies which includes transition from hardware to software, AOL ...