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Essays 61 - 90

SONY, APPLE AND FASB POSITIONS

business) resulted in an inventory write-down of close to $19.7 billion yen, dedicated to restructuring charges (Sony, 2008). What...

Variable Costs 2006 - 2008

raise cash, but there were increases in the level of debt, with a net inflow as a result of debt, with net inflow here of $3,196.2...

Why is BMW Having Problems Increasing Market Share?

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

Price Discrimination

very unattractive. The alternative is to segment the market in order to maximise income. In a monopolist market and a perfectly se...

Strategic and Environmental Analysis of the iPhone

Apple in the marketing of the iPhone, such as signing an exclusive contract with O2 in the UK, so that the firm would be the exclu...

Marketing and Strategy

In a paper of four pages, the writer looks at strategy and marketing. Nike and Apple are examples of companies analyzed. Paper use...

Angry Clients and What to Do

Almost one in 5 psychologists reported having been physically attacked by at least one client. Over 80 percent of psychologists re...

Licensing Your Product

and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged ...

Direct and Indirect Channels of Marketing and Computers

In fifteen pages Apple, Compaq, Dell, and Gateway 2000 computer manufactures are featured in this report of computer marketing cha...

Channels of Direct and Indirect PC Marketing

In a report consisting of fifteen pages this paper evaluates the pros and cons of the direct and indirect channels of marketing em...

A Fiscal Investigation of Apple Computer, Inc.

In ten pages this research paper conducts an Apple investigation that includes financial reports, company setbacks, SWOT analysis ...

An Essay on Job vs. Career

3 pages. This paper provides an overview of the difference between having a job and having a career. This paper considers the im...

Markeint Audit of Apple Computer, Inc.

In twenty pages this research paper audits Apple in terms of headings and subheadings involving marketing systems, organization, f...

Saudi Arabia and Apple Computers

of extremely successful computers, which brought its U.S. market share back up to 10%. Overseas, it has maintained dominance, howe...

Apple Case Study

the iTunes and ipod phenomenon. Obviously, Apple took the opportunity to get into the music business. While it is true that iPod ...

The Management Practices of Danaher Corporation

In the days that technology was beginning to peek out from various corners in the early 1980s was when the Rales brothers decided ...

Entering the Field of Banking

For example, the average middle-class, American consumer can now bank online, search for the best mortgage rates online, transfer ...

Johnson and Johnson Marketing Communications

and in 2001 unofficially took over daily operations of Johnson & Johnson as he was being trained to succeed Ralph Larsen upon his ...

Jamcraker Case Study

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

EBAY AND TROUBLE IN ASIA

can strike instant deals rather than having to wait until the bidding is closed (Ihlwan and Hof, 2006). Buyers seem to believe the...

EBay and the Problems in Asia

is dealing with the Asian markets. When looking at China as an example some of these problems may be easier to assess. The strat...

The Sub Prime Lending Crisis; Why It Has Happened and the Impact on Banks

an important purpose allowing many borrowers access to funds to help them make purchases which would otherwise be impossible for t...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Ford Motors/Its International Presence

its over-all business plan for the future, which is entitled "Our Way Forward" (Schoonmaker, 2006). This plan includes a provisio...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

APPLE INC. AND MARKETING

unveiled the Macintosh in 1984 (Dorsch, 2010). Jobs left in 1985 (following struggles with company president John Sculley) (Dorsch...

Marketing Strategies Dell vs. Apple Mac

to the overhead luggage compartment and bringing down his G4 iBook, then, Troyer pulls his G4 iBook from under the seat (Lipperts,...