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Essays 1231 - 1260

Harley-Davidson's Marketing Strategies In 1977

This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...

SWOT Analysis of Steamboat Ski and Resort Corporation

In eight pages a SWOT analysis of a Harvard Business School case study on Steamboat Ski and Resort examines the company's strateg...

ACME Development Contracts Advantages and Disadvantages

In this case study consisting of five pages ACME Trucking Company's development contract types are assessed in terms of advantags ...

Marketing Campaign Model

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Construction Industry Case Study of Wimpey Homes

Wimpey Homes is the focus of this construction industry case study consisting of sixteen pages that considers the company's enviro...

Schering Plough Analysis

This pharmaceutical company is examined in ten pages in terms of the company itself, its subdivisons, consumer expectations, and a...

5 Generic Company Market Positions

In ten pages this paper examines a company's 5 generic market positions either due to circumstances or by choice. Five sources ar...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Supply and Demand Economics and Singapore's Economic Issues

In six pages the economy of Singapore is first evaluated through a GDP and GNP differential comparison and then supply side econom...

Research Project Company Evaluation Proposal on Career Program Development Discrimination

In eighteen pages plus an Appendix consisting of two pages a company's career development programs and their alleged discriminatio...

Student Information Technology Case Study

This paper consists of a student presented case study in five pages involving a telecommunications' company's IT strategic plannin...

Case Study on Technology Company Investment

In fourteen pages this student submitted case study considers an Internet information company's 1995 position in an examination of...

Investment Comparison of Sainsbury and Iceland

In eight pages a comparative analysis of these two companies' annual performances is presented with investment recommendations pr...

Overseas Corporate Expansion and Factors to Consider

In five pages this paper considers a particular company's operations within the context of factors involved in possible expansion ...

Predicting Company Profits Economic Model Development

In six pages predicting a company's profits through a regression model development that cross references assets and sales is discu...

A Case Study of American Greeting Cards

In a paper consisting of twelve pages a corporate history, problems, portfolio, and analysis of finances, strategies, and organiza...

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

Equity Office Properties and Beacon Properties Merger

In six pages this merger is examines in terms of each company's weaknesses and strengths, public offerings, and capital structure....

Overview of iGetSmart.com

In ten pages this paper considers the electronic meeting point between printing customers and the print industry in this examinati...

Change and a Case Study of Johnson and Johnson from 1989 to 1993

In five pages this paper examines the company's changes in payment and purchasing systems as well as management during this time p...

Oil Industry and Intellectual Property Management

several industries such as banking, high-tech fields, manufacturing firms and insurance companies (1996). Intellectual asset m...

A Business in Canada and the Establishment of a Production Facility Elsewhere

In a report consisting of 12 pages the situation of a Canadian company's efforts to set up a production entity in another country ...

Microsoft Antitrust Case Implications

In twelve pages the Microsoft antitrust verdict is examined in terms of its implications in terms of competition and the company's...

Overview of Sara Lee

In six pages this paper considers questions regarding the Sara Lee Company's strategy, structure, and future outlook. Nine source...

Cell Phone and Wireless Handset Industry

In nine pages this paper discusses the ever growing US cellular phone industry with the focus being on wireless handset technology...

A Megamerger in the Aluminum Industry

This 18 page paper discussed the proposed merger among three companies that would create a megacorporation in the aluminum industr...

Market Planning, Labor, and Human Resources

In five pages this paper examines the importance of product marketing, labor force, and human resources and the linkage between th...

Analyzing a Professional Organization's Process

In ten pages the Ford Motor Company's process of management structure is analyzed and includes such issues as the process contribu...