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Essays 61 - 90

Goals and the Potential Target Market for a Charity Organization

of reasons; the donations made by commercial enterprises will often be larger than those individuals, and will help to increase th...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

UK Management Considered in 'We Have No Time For Marketing Research!'

seen as both time consuming and taking up valuable resources that could be used for the charitable cause. Therefore, market resear...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Value-Based Management in the Financial Services Industry

Internal analysis can assist the organization in maintaining that activity. The value chain has grown in popularity because of it...

Website Analysis - Amazon.Com

is even one for groceries. So, when someone exclaims that Amazon.com has become an everything store, they are very close to be acc...

Exploring the Marketing Concept

However, some examples might help in exploring this compelling topic. Marketing is important to organizational success. Again, on...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

The Basic Elements of Labor Economics

the Y axis shows the price and the X axis the level of demand, this would result in a downward sloping line. When considering the ...

Apple’s iPad

similar operating system to that found in the iPhone, with the device controlled by the a multi-touch LCD screen. The device has a...

Marketing McBride

it was. The offices are not national and are located in regional areas, or there may only be a single office. This...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Competition and Concentration

if national or even regional barriers. Competition policies and controls are also managed in the same way, on a national or region...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

At the Classroom Forefront Apple Computers Remain

In a paper consisting of five pages the ways in which innovative marketing has kept Apple in control of the education market are e...

Thomas Frank's One Market Under God

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...