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2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

a result of ARPANET (Maitra, 1982). The interest in trading electronically was encouraged by announcements of proprietary netwo...

consumer fitness products are sold through retail outlets, and it sells its Nautilus, Schwinn, and StairMaster commercial lines di...

The appeal may have many followers in categories C1 as well as more affluent classes of B and A, as younger individuals may be in ...

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

Nike and Reebok traded leading positions in their industry and each marketed to teens using star athletes. One of the primary cha...

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

is a quite conservative goal and may be one that we surpass merely by default after launching the most basic of marketing initiati...

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

recession that followed the terrorist attacks of September 11, 2001. Cetina and Bruegger (2002) speak to the growth of fore...

and it may be argued that Procter & Gamble did not understand their market and the way make be developed in the same way. Prior to...

disadvantages are more subjective. Smoking may give many individuals a feeling of empowerment and freedom; a perception put forwar...

currently have no access to Starbucks products; Schultz seeks to make China "the second-largest market behind North America" (Gues...

where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...

all aspects of ICT but some may be seen more in demand at different stages of ICT development. The development of ICT requires t...

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

long time that it is not a product that sells, but a perception. The consumer does not buy the goods, but the benefits the goods b...

appear to be universal. The aim of this research is to assess if international companies prefer to undertaken standardized marketi...

always an emotive event. This is especially true where the death was preventable and most codes of ethics will advice the protecti...

look at how the marketing can attract that target market. 2. The Target Market Golfing is a leisure activity, those who will be...

1.1 The Proposed Business The proposed business will be called Brides Bliss Wedding Planners. There are several reasons for this ...

was worth ?3.5 billion in 2005 (Bradeley, 2006). The market can be divided into different segments, the main segment is that of ch...

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

In a paper of three pages, the writer looks at marketing in foreign countries. Cultural norms of India and China are examined for ...

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

that of India, where the majority of the population is vegetarian. The examination will highlight the need to deeply understand th...

Airbus were able to obtain a total of 7,181 orders and deliver 4,218 aircraft, while Boeing only gained 6,360 orders and delivered...

business paradigm wherein overseas expansion is necessary simply to remain competitive for many companies, rather than being reser...

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...