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In six pages this paper examines how the success of a small business such as a Los Angeles based executive gift service is depende...

the important elements of the service to be provided (with results for the customer) (Peros, 2006). Another is perception. This is...

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

the unsustainable consumption of the worlds natural resources" (WWF, 2008). The goal is to protect the environment by infl...

the themes, graphics and copy effective? No * Are the chosen media adequate? No Public Relations (which includes publicity) * Do...

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

nongovernmental organization was started in United Kingdom, but the concept and organizational value since spread which has create...

trends which the employers cannot change or influence, these are social trends such as increased knowledge due to the flow of info...

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

at "reinventing" herself in a long term marketing effort that seems to never cease. Other artists have not been able to market the...

The writer examines the concept of feedback loops and the way in which they may impact on the organization. Whole Foods Market is...

(2000). Indeed, many people who contribute to such charities realize that there will be some moneys going to administration, but b...

Asia) and the launch of new brands as well as diversification. These may all be seen as forward-looking strategies indicating plan...

worth everything theyve directly paid for it. That was the leading reason for keeping the price lower than it could have be...

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

QUESTION #2 What are the two dimensions of service? Which is harder to measure and why? The two dimensions of service are the tec...

similar, where the idea of the selling the product was to satisfy the customer with the product in terms of quality and availabili...

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

the bulk of the business. However, today the commercial market is more complex, consumers and business looking to buy goods and ...

In eleven pellets a proposed Kuwait company for plastic pellets' manufacturing is considered in a business plan that includes conc...

first definition by its broadness incorporates these, but with this approach we are starting to move more towards marketing models...

stall is selling carrots at a price below the others then it will be the stall that sells the most the rest of the other market st...

could adversely affect the companys continued growth. ? The company has invested in electronic document delivery that is far mor...

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

Culture is important for a business to consider in international marketing, but also such mundane issues as electrical service and...

of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...

allow transportation and also to support the construction. This will also include not only the presence of resources such as elect...

fiber-optic backbone network connecting three advanced SuperPOP Internet Data Centers in New York, Santa Clara and London" (Globix...

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...