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The very idea of guarding an industry to "help" it survive seems - superficially at least - to be a reasonable approach to the pre...

In eight pages this paper discusses the shrinkage of product brands and considers the luxury associated with global brands like He...

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

to leadership, isnt all that different - as mentioned above, a leadership brand differentiates the leader from others, gives him o...

"a collection of perceptions in the mind of the consumer" (Marketing Definitions: Brand, 2009). If those perceptions are positive,...

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...

product placement and marketing. While branding is essential, it is not the only thing. The question regarding whether consumer...

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...

Trade chocolate. This is a high quality chocolate, that is called Fair Trade and has very clear messages, it is placed near the we...

seen as increasingly important with recent financial crisis seeing the need for countries in dire straights receiving support in o...

The fabric on which the Under Armour company has been built has moisture-wicking properties "which are designed to keep perspirati...

begun following the example of private corporations. Some governments, such as the state of Florida, have outsourced their entire ...

easy to obtain. However, with organisations such as the Institute of Islamic Banking and Insurance in London there is a good sourc...

the seeking of an injunction and force compliance with the law (August, 2000). There is also the potential for action to be bro...

centralized law-maker, a centralized executive enforcer, and a centralized, authoritative decisionmaker," it seems that there is n...

1 using the SITC categories. All figures given are in $ millions unless otherwise stated. Figure 1 Imports and Exports of chemica...

theory. The foundations of what was to become the theory of comparative advantage start with the Scottish economist Adam S...

kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...

patient care" (p. 438). Prior to 1970, nursing training in the UK could be described as rigid and highly structured. After...

In a paper containing ten pages the international trade environment of Great Britain is examined in terms of international trade f...

to wonder if the currency regime would be a tripolar one (Tavlas, 1998). Despite these glitches however, one currency has tended t...

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

of 766,000 jobs in the U.S. (Campbell, Salas and Scott, 2001). This job loss had the most impact on unskilled and semi-skilled wor...

in China before the joint venture took place. The BJ series is based on a Jeep used by the Russian army during the war. However, i...

them in their international stores. Able Corporation would establishes goals and objectives regarding global expansion rather th...

from being true law (Hart, 1994). He states there is an argument that this cannot be the case as the evolution is different; there...

principles are phrased very differently than Demings and Fincham categorizes instead of providing a logical outline of just princi...

take the time to plan how they will work as a group (FAA, Team Performance, 2006). The individuals on the team do not have the sam...

Quicks management is considering going global on an even larger scale, meaning, out of necessity, some change management will be i...