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compromised. More recently Monster.com have had their main servers security breached and hacked into (Acohido, 2009). Hacking into...

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

the project (Alexandrou, 2007; projects etc, 2007). * Use various project management tools that will assure success and achievemen...

more quantitative; while strategic "planning tends to be idea driven, more qualitative" (Pacios 2004, p. 259). Whereas long-range...

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

(Gershon, 2003). From this it is possible to see the benefit of lifestyle segmenting, especially for some markets where the produc...

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

the 1977 launch of the Atari 2600 and its quaint two-dimensional game Pong, the demand really didnt take off until the late 1990s ...

a strong connection, the example the thistle and Scotland for a Scottish regional company, or a moose head for a Canadian company....

practices then it is HRM rather than international HRM that may need to be studied by further HRM managers as it is certain that i...

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

it needs to relate to the entire earth, so it will need to have a presence in each country, or at least be heard of in each countr...

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

In seven pages this paper examines Pakistan's social class structure in an examination of people's lifestyles and how they vary so...

strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...