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Essays 961 - 990

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Uniform Code Value, European Law, Contract Law, and the 'Battle of the Forms'

In 28 pages the impact of globalization on twenty first century European contract law is assessed in a paper trail that covers amo...

Oveview of Global Distribution Systems

In five pages GDS is examined in terms of Internet distribution and international instruments of sales and marketing in a consider...

Responsibilities of a Sales Manager

In three pages this paper examines a sales manager's responsibilities. Two sources are cited in the bibliography....

Responsibilities of Mid Level Retail Sales Managers

In three pages this paper discusses the skills necessary and the responsibilities of mid level retail sales management personnel. ...

Retail Sales and the Economy

In three pages statistics are analyzed to determine how retail sales are influenced by the economy. Three sources are cited in th...

Marks and Spencer Case Study

and skills into a previously former internally focused company. Vandevelde had been the CEO of Promodes, a French food retailer th...

Scope Mouthwash; Marketing Case Study

$4 million in marketing including trial samples, coupons and other promotional activities, over a 3 three month period between 199...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Burt's Bees

favorable financial terms, end users interests lay in the product. Being close to the end user provided valuable product and cust...

The Potential of a New Information System; GIS Case Study

whose job it is to prepare the quotations based ion the paperwork that the advisers send them. If we look at the information syste...

Due-on-Sale in Michigan

"Except for a residential window period loan, a lender may enforce a due-on-sale clause in a real property loan in accordance with...

Riordan Case Study

to survive. There have been a number of changes in the way that the company works as a result of seeking to compete in the chang...

Changing from a Sales-Based Organization to a Solutions Based One

is faced with the considerable task of recruiting and selecting new staff. Terminations of the sort that are likely to result in ...

Entrepreneurship and Small Business

Peter Drucker has advocated the worth of innovation for decades; Tom Peters and John Kao have supported the precepts of creativity...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Sales Contracts and CIF Terms

In fourteen pages CIF contracts are discussed in terms of requirements, international shipping considerations, and termination alt...

Personal Selling and the Impersonal Sales Evolution

In nine pages this paper assesses the continued value of personal selling in an era where the impersonal sales on the Internet gro...

Russia Sales and IBM

In six pages this paper answers questions having to do with IBM's sale of a super computer and 16 computer work stations to a nucl...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

Year Five Strategy for Best Bikes

not already have the cost advantage in these markets that this is one of the strategies they should be following or seeking to bet...

Pharmaceutical Sales and the Entrance of Nurses

greater demand on health care services as more of them cross that line from employed to retired. Projections are just that,...

Two Accounting Exercises

companys products that are kept separate for administrative purposes. District sales managers have the real power in formul...

Performance Tools and a Time Share Presentation

initial encirclement begins when the potential buyers enter the office, where the salespersons performance props are strewn around...

Profitability and the Case Project of the Rock of Ages Company

Rock of Ages first business was that of providing granite block for the construction industry, but that was too cyclical for prese...

Coca Cola's Non Cola Implementation Strategy

directly provide a final product to the market. Rather, its customers constitute the global network of bottlers and companies wit...

Two Data Sets Assessed

top and five at the bottom, we have a sample that looks more like the large retail store reps. This adjusted sample of athletic st...

Commercial Contract Law in the UK

dispute as to fact (McKendrick, 2000). At first this may appear to have the potential to be an express term, however, in this case...