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Essays 511 - 540

Passive Assets And Human Capital

our most important asset" has been around almost as long. If people really are assets, then maybe they should be treated like mac...

Maslow, Herzberg - Wheel, Inc

focused on eating and cannot really concentrate on anything else. Their hunger distracts their ability to think and process. Whe...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Kellogg Company Analysis

in this market over the last decade and longer is for healthier foods in every category. Consumers are far more health-conscious t...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

A Product to Aid with the Cessation of Smoking for Greece and Namibia

looking at the distribution strategy and the financial projections. 2. Product Description The new product is a product combine...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

A Plan for Change - Improving Innovation and Motivation

The writer presents a report style paper which examines problems in the company and present recommendations. The problem identifi...

One Company's Social Responsibility

This essay discuses one of the social responsibility programs of one yogurt company, Dannon. The essay provides a brief background...

Philip Morris Plan to Reposition

USA, which manufactures L&M, Parliament, Virginia Slims, Basic and Marlboro cigarettes; US Smokeless Tobacco Co, which produces Co...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

CANGO, PERFORMANCE APPRAISALS AND OPPORTUNITY COSTS

Performance appraisal form enhancements go too far the other way. To its credit, CanGo recognizes that its performance appraisal p...

A Comparison of Logistics Operations for an Online Company and a Bricks and Mortar Company

The writer of different areas of logistics comparing an established online business with an established retail business. Using an ...

Is BP Amoco Ethical?

(Stonehill and Dullum, 1990; 34). When looking at BP the general approach as well as specific issues needs to be considered and lo...

Labor, Wealth, Marx and Obama

in contempt; people who consider themselves "professionals" may believe that a college degree and a position in an IT department m...

SOUTHLAND DISTRIBUTION AND ORGANIZATIONAL CULTURE

its suppliers, which have provided Southland with everything from storage, to transportation (both ground and air). But lately som...

Analysis of Apple and their Performance in 2008

and style, and by third quarter of 2008 the company was shipping record levels of iPod players, more than 11 million was shipped w...

Questions on OneCafe

companies and companies such as Coca-Cola. Even companies such as McDonalds and Starbucks are only verging on a true global presen...

The Potential Value of the Yahoo and Microsoft Merger

Tait, 2010). However, globally it is estimated at only 67% (Tennent, 2009). Therefore, it was deemed suitable that a merger was a...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

FORD MOTOR COMPANY AND THE ENTERPRISE RESOURCE PLANNING SYSTEM

a lot of competition), a well-crafted and well-implemented enterprise system is a necessity. Overview - Ford Motor Company ...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

CLOROX AND DISTRIBUTION SYSTEM

Focuses on how Clorox products get through a distribution system. There are 2 sources listed in the bibliography of this 3-page pa...

PROCTOR & GAMBLE-VERTICAL INTEGRATION

the direct channel of distribution. Another question we need to address is whether sales through the direct-to-retail distribution...

Examination of Genesis Research and Development Corporation

this reliance on trade in international environment when it introduced a moratorium on the release of genetically modified crops 1...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Nano Car and the Company's Financial Goals

as steel (Saini, 2008). Towards the goal, the company plans to acquire more companies that have the raw materials Tata Groups comp...

Tootise and Hershey Compared

these, which became known as the Tootsie rolls came from Hirshfields young daughter who at the age of five coined the name as a ni...