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The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

E-Systems and the Addition of a KMS or Knowledge Management System

was below $8 at the end of 1999; it last closed near $4.50, which represents an increase of nearly 100 percent. Revenues are repo...

External Factors Impacting Computer Sciences Corporation

competition has been around almost as long as CSC has. CSC has, in fact, spent much of its time in acquiring other smaller compani...

Starbucks' Strategic Pricing and Competitive Response

hand, could be considered the brand geared toward young, upwardly mobile individuals who expect good taste in all things, even the...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Student Submitted Case Study on the Jim Thompson Thai Silk Company

argued that there are only two forms of competitive advantage, that of cost advantage, where a company can produce goods at a much...

Press Releases, Advertising, and PR

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

A Strategic Proposal for American Airlines

worst period they have faced. To survive there has been increased borrowing, $800 million using the credit line and $200 million...

Analyzing the Political and Marketing Position of Danish Maersk Sealand

to make the process and the fact more efficient. The manager of one British port mused in 1991 that his port might be more attrac...

QUESTIONS: BURGER KING BEEFS UP GLOBAL OPERATIONS

strategies that have proven successful for the country that can take into account both market entry and the value chain. The one t...

The Clash between Family Demands and Workplace Demands and its Influence on Women

and Pocock, 2010). The question that is addressed in this paper is to assess if this is having a disproportionate impact on women ...

Assessing Political Risks in International Investment Markets

a matter of consensus that globalization, spurred on the rapid development of computerized communications technologies, has change...

Force Capabilities: A Case Study

level, about the employment of specific forces based upon their capabilities and how those capabilities intersect with desired obj...

Medical Error: Ethical Concerns

the last two months, Patton-Fuller has experienced seven cases of medical error. Two patients required emergency assistance ...

Creating a Campaign to Reduce Obesity in Brooklyn - Background Information on the Target Audience and Existing Campaigns

ongoing health problems later in life. 2. Target Population The campaign will be aimed at young adults, which we will define as...

Classroom Lesson Called "All About Me"

composition of the cube, and relate the information presented on the cube to important information about the childs characteristic...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Do Consumer Desires Differ Across Different Markets

lower basic order needs have to be satisfied before higher order needs can be pursued. The basic needs start with physiological n...

Enhancing Sales Force Productivity

be aware of the situation for companies as a whole. Furthermore, many large firms with different divisions may be dealing with sal...

Training and Development in the Commercial Environment

the years, to return to a high reliance model would be difficult and would undermine motivation as adults would feel they were bei...

The Financial Performance of Popular Inc. 2006 to 2010

1893 and is the leading banking institution in Puerto Rico with a wide network of 193 braches as well as 637 automatic teller mach...

Leadership and At-Risk Learners

story. Jim was generally unable to recognize letters and could not answer questions about plot, characterizations or predicting t...

Negotiating and Pre-Planning

a need for material focusing on the planning aspects of negotiation strategy. Over the course of the paper, a four-step strategic ...

Social Studies Instruction/Parental Involvement

in the education and over all development of their childrens obtaining of academic and social skills is an objective for which bo...

The Philippine Insurrection

to when the US declared war on Spain, Theodore Roosevelt, who was Assistant Secretary of the Navy, order Commodore George Dewey to...

Coping with Grief in the Workplace

is personally meaningful and cathartic. Without such a strategy in place, employees are left to their own devices to cope with gri...

Dietary Changes

period of the program, I began to implement changes in my diet in stages, first by introducing portion control and later by introd...

The Tertiary Level of Prevention

family violence has occurred relate the importance of a community base and social support mechanisms for reducing recidivism by pe...

Rote Memorization vs. Strategy Based Learning: A Research Study

is evidence that suggests that competence in basic operational skills is not always achieved (Ramos-Christian & Schleser, 2008). ...

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...