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Essays 151 - 180

Pricing Strategy of British Gas

a need for a company to understand what the result on any price increase or decrease will on both the sales and the total revenue ...

Coca Cola's Non Cola Defining Strategy

historical mission of the Coca-Cola Company has been to make the product a universal, global one. Long before the globalization t...

Retaining Human Capital

of commitment when they know what is going in the company (Risher, 2007). Similarly, DeMarco (2007) also substantiates the importa...

Assessing a Business for Its’ Growth Potential

for the last two years, growing at about 4% - 5% per annum, pressures have increased to reduce costs and the profit margin has dec...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Information Technology and Management at EasyJet

in with the strategy and the people who use it. It is only by appreciating the technological environment within EasyJet as a whole...

Production Scheduling Case Study

of the best in terms of flexibility, it is also one which will be most difficult to manage in terms of labour relations and the ne...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

Knowledge Management at Molnlycke Health Care

can be used by the company and its employees. Molnlycke Health Care, established in 1998 as the result of a merger between the c...

Managing Global Information Systems (IS)

most cases face-to-face [and] they have relative long interaction times and high level of discretion" (Netland and Alfnes, 2007). ...

Organization Success - The McKinsey 7-S Framework

in 1982, Peters and Waterman who were working at McKinsey & Company, a consulting firm, were identifying the factors of success in...

Business Decisions for Will Bury

in that market, taking some of the custom away from Will However, if they do not have the technology to scan the books and reprodu...

Magic Pulse Limited and Kitomba

competitive advantage. Weaknesses There are also weaknesses, the entry barriers to the business are low; as such there is a weak...

Strategy Plan for Adecco

focus of the paper will be the strategic alliances. 2. Environmental Analysis The company has to deal with the internal and ext...

Using Business Tools

as with a strategic partner the more practical aspects need to be considered. One of the main elements may be the way in which the...

Gucci and Marketing in the Present and Future

were somewhat exclusive (Gucci, 2006). The range of products grew and expanded into luxury luggage (Gucci, 2006). This has been a ...

High Infant Mortality Rate of Saudi Arabia and Respiratory Equipment Purchase Proposal

In ten pages this paper proposes how purchasing respiratory equipment and developing aggressive strategies could reduce infant mor...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

Strategic and Environmental Analysis of the iPhone

Apple in the marketing of the iPhone, such as signing an exclusive contract with O2 in the UK, so that the firm would be the exclu...

The Strategic Approach of the Shakkti Project

customer to buy them, and diversification, which is often referred to as the suicide strategy in this matrix, looks to the develop...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

The Way in Which Technology and Telecommunications Have Transformed Urban Spaces

This 14 page paper discusses the way in which technology and telecommunications have transformed the urban environment, which is w...

Electronic Commerce Philosophy, Tactics, and Strategy

In seven pages this paper examines how strategy had developed in ecommerce with Amazon.com being a prime example of evolving tacti...

Professional Strategies and Patient Autonomy

In 7 pages this paper discusses patient autonomy in a consideration of various strategies and the theories developed by Dorothea O...

General Dynamics' Electric Boat Division and the Bid by Toshiba

Toshiba's bid to the Electric Boat Division of General Dynamics to develop and deliver a device that tracks missiles is the focus ...

Alexander the Great's Military Strategies

PG). His father was Philip II, a strong leader in his own right, who had united Macedon, making it the first real nation in the mo...

Act I, Scene iii Analysis The Taming of the Shrew by William Shakespeare Lines 183-228

In five pages these lines are analyzed in terms of assessing Shakespeare's choices, his use of such literary techniques such as rh...

Marketing Plan Development Information for Dell

In six pages this paper examines what information is required to develop a Dell marketing plan and how a strategy can result from ...

Strategic Management Issues

This research paper addresses issues that pertain to strategic management. The writer provides discussion of specific questions, w...

Case Study on Texaco

In twelve pages the merger between Texaco and Chevron is analyzed in terms of how to develop future corporate attitudes and strate...