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Essays 331 - 360

Success of China's Sung Dynasty

scholarly achievement (Ebrey, 1993). The Sung dynasty is often compared to the Tang dynasty which preceded it (618-907) (Ebrey,...

China's Sung and Ming Dynasties and Agrarian Societal Stability

the country of China changed a great deal in the 600 years which expanded from the beginning of the Song/Sung Dynasty (960-1279), ...

Project Proposal on China's Economic Development

to a more open trading environment. The government made the transition from a communist centralized power following the Russian mo...

China's Kentucky Fried Chicken Fast Food Chain

American dish. Although Chinese food is rather popular in the United States, that does not guarantee success in China. Further, th...

China's Gift Economy and Guanxi

to foreign investors. However, the country is still run by anti-capitalist leaders, and the way in which business is conducted in ...

China's Sterilization Enforcement Debate

birth control policies are directly related to her dire need for population control, most contend that China unequally enforces he...

Modernity and Implications on China's Culture

its varied ancient practices, younger generations are less inclined to continue adhering to their culture as passed down from thei...

Twentieth Century China's Soong Dynasty

said to have been more concerned with attaining power and wealth than they were in propelling China into a fortuitous future. Int...

Bamber Gascoigne on China's Ming Dynasty

the Ming Dynasty in depth, how the author indicates that the Monguls returned to their way of life: "They returned with surprising...

Ireland and China's ICT Industries

the same time, when choosing an environment in which to do business, it pays to look at the industries in both nations as well as ...

Merger Between China's Lenovo and IBM

only $3 per desktop PC, Lenovo has latitude in pricing that IBM could never achieve, even in China. Lenovo wanted the merge...

China's Modernity and the 'Crucible' of Shanghai

other areas of Shanghai are marked Chinese" (Goodman, 2004). Researchers have discovered that studying Shanghai in particular "sh...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...