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Essays 1951 - 1980
way in which the marketing function is perceived. If marketing is the way that a firm sells it output, then the way that the med...
As a result, the "influencers" in this case are the target market members. A lot of product endorsements take place during play da...
just a touch of a button. Add a company trying to implement a marketing mix for its product into the fray and it can be hard for t...
one indicator of the economy, the Baltic Dry Index is just as important. The Baltic Dry Index measures how much it costs to ship d...
and the way in which retail businesses in Chile may be seen as different from many other markets. Latin America in general ...
Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...
A problem with the container shipping industry is that despite an increased demand overt the last few years the capacity in the in...
- its in a constant battle with rival General Mills for the number one spot in the U.S., while getting a run for its money by the ...
In five pages this report examines US Eastman Kodak in this overview of the camera industry, its products, competition, and market...
In twelve pages this paper considers the processes of manufacturing products and marketing as they pertain to Land Rover North Ame...
In fourteen pages this paper discusses the business and marketing philosophy of Merck and Co. There are at least 12 sources cited...
In five pages this essay discusses the catalog sales success of Lands' End in a consideration of strategies with other competitor ...
In ten pages a comparison on casual and conservative clothing marketing is made between J. Crew and Gap. There are more than twel...
This paper consists of eight pages and should be regarded as a report on the feasibility of a proposed children's shoe line by Ral...
In eight pages this paper discusses various marketing alternatives for Reebok. There are 7 sources cited in the bibliography....
In six pages this paper examines Starbucks in terms of its market share and its new competition. Seven sources are cited in the b...
In six pages Bell Atlantic is discussed in terms of the possibilities that exist for the company in terms of marketing both domest...
In six pages this paper assesses the global chain of hotels' present marketing situation in a consideration of image and its impor...
In seven pages this paper compares the Internet websites of the U.S. Postal Service and Federal Express. Nine sources are cited i...
In about three pages this paper presents information, figures, and charts as they pertain to a marketing analysis of the Edison Br...
In fifteen pages this paper examines a small carpet retailer's operations in a comprehensive marketing and management analysis. S...
This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...
In fifteen pages the marketing strategies employed by Saturn are analyzed. Twelve sources are cited in the bibliography....
This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...
the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...
In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...
In six pages this paper discusses airline marketing in a consideration of various relevant issues. There are 5 sources are cited ...
In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...
In eleven pages this report discusses an airfreight business in a consideration of how a plan for strategic marketing can be devel...
allowed free access to over 20 million pages of Web site information (Anonymous #2 1), while at the same time, promoting the produ...