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Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Marie de France by Dante

In three pages this essay considers how the passion Marie de France and her lover share is compared with her contention God suppor...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Carroll O'Connor and Bill Cosby

In five pages these American television figures are contrasted and compared in terms of the premature deaths of their sons which l...

Stylistic elements in Jane Eyre

This paper looks at the use of particular stylistic elements in Bronte's novel which underpin her use of character development and...

Redefining Marriage in Persuasion by Jane Austen

of the aristocracy-represented by her family-and Anne develops relationships with the middle class. The middle class characters h...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Levi Strauss, Northwest Airlines And Values

This research report focuses on values to emanate from these firms. The relevance of having values and its alliance with a firm's ...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Assessing the Value of Literature

This paper addresses various techniques for determining the true value of literature. The author uses Bradbury's, Fahrenheit 451 ...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Theory of Value and Adam Smith

In this paper consisting of seven pages the conflict within Smith's Theory of Value that is in stark contrast to the idealism of h...

Ultimate Value Question and Axiology

and could more readily be understood by establishing a "pattern of behaviors" measurement scale that stood alone or was supplement...

Thomas Frank's One Market Under God

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

Delta Airlines Strategic Analysis

Airlines, Inc. and Comair, Inc. fly internationally to forty six cities in thirty two countries as well as two hundred and ninetee...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Porter's Five Forces Analysis of United Kingdom Supermarket Chains Safeway, Iceland, Asda, Sainsbury, and Tesco

he regulations on opening hours and licensing hours that have since been reduced. The companies competed in similar manners, devel...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Culture and Social Change in China

introduced many economic reforms which took into account global markets and the output of China increased nearly four times. Overa...

How the Internet Is Transforming Marketing

many homes across the globe, evening the playing field between large and small companies and overcoming international trade barrie...

Accounting, Finances, and Ethics

thing to do, either. When the truth came out, the stock slid quickly, bankrupting employees and investors almost overnight. ...

Healthcare Definitions and the Retail Drug Sector

such the journey to one of these stores will often be more convenient. Value is also added with the use of own brands, differentia...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....