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External Factors Impacting Computer Sciences Corporation

competition has been around almost as long as CSC has. CSC has, in fact, spent much of its time in acquiring other smaller compani...

Starbucks' Strategic Pricing and Competitive Response

hand, could be considered the brand geared toward young, upwardly mobile individuals who expect good taste in all things, even the...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Press Releases, Advertising, and PR

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

A Strategic Proposal for American Airlines

worst period they have faced. To survive there has been increased borrowing, $800 million using the credit line and $200 million...

Literature Review on Customers and Marketing

behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...

'New' Russia and Its Power, Ideology, Military, and Policy

he pointed out that "Russias national identity is still evolving" and probably more importantly, "the new Russia is not the Soviet...

Global Business Issues

7) Dollarization (i.e., pegging a foreign currency to the dollar), pros and cons. 8) Technology and its impact...

Sweetwater Sweets' Expansion

Of the four, one is questionable in quality and another is relatively new without an established customer base. Kilwans does some...

Single Mother's Economic Struggles

my divorce are better understood in relation the traditional concept of a nuclear family. The term "nuclear family" brings to min...

British Company Diageo PLC

(Hoovers, 2003; Diageo, Brands, 2003). The company also owns different wines including the Beaulieu Vineyard and is involved in a ...

Overview of Hilton Hotels

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

A King David Hotel Marketing Analysis

to ensure a uniformly high level of service and top quality personnel and management" (2003). This standard is achieved via profes...

Case Study of Alliance Brewery Group and ASIMCO

In twelve pages this student submitted case study involves the fit of Alliance's operational and competitive strategies, how Allia...

A Study of Boredom

viewed as a feeling or sense of disinterest or of a lack of excitement. Boredom can exist as a response to specific stimuli, or i...

Forensics and 'Cyber' Crime

computer system with the intent to destroy or manipulate data is more than enough reason to augment security measures. According ...

A Globalization Study

The prospect of globalisation has been heralded by many as a potential revolution that could be used to improve social development...

Young Children and Behavioral Modification Practices

to elicit from their child(Davis 1998). In a classroom or home situation pointing out the appropriate behavior in the actions of a...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Magnetic Disc Storage Industry and EMC

and disk drives are available in many different types and sizes. The so-called floppy disks are diskettres that are used in person...

Personal Probability and the Influences of Psychology

18 and 50, who have demonstrated a willingness to participate. The surveys will be collected over a two week period in order to g...

United Kingdom's W.H. Smith Company

The interesting acquisition were those that sought to give the company a new distribution channel in areas they already services, ...

Case Study of BMW

market conditions and fashion or trends move faster. There is also a higher level of consumer choice which has developed as time h...

Street Gangs and Racism

disintegration exists and how it exists so that effort can be focused to prevent the conflict arising and ensure that there is int...

Banking Industry and Acquisitions, Mergers, and Diversification

a survey that was undertaken by Grant Thornton, of 518 community banks, it was found that the ability to find new sources of reven...

Overview of the United Kingdom's Expansive Supermarket Industry

countries. This was a lengthy government investigation, however, it was found that no price fixing was occurring and that the incr...

Employee Selection, Recruitment, and Retention Strategic Value

follow them up with tools from the human relations school of management (Upenieks, 2003). The task of recruitment is complex, t...

Wed Developer Career Information

hire internal Web developers to create and maintain their Web presence. The career, then, of a Web developer has come into view a...

Lee Boyd Malvo's Trial in the Beltway Sniper Case

not a stereotypical serial or spree killer--a middle aged white guy with an agenda--nor was it a criminal type. As it turned out, ...

Gender Norms in American Society

the role of aggressor. Kimmel (2000) has observed that all cultures share the concept that men and women are different, and that...