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Essays 5941 - 5970
In twenty pages Chrysler is examined in terms of a corporate financial overview of its position prior to the Daimler Benz merger w...
In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...
In six pages this paper compares marketing strategies of 1992 presidential candidates Ross Perot, Gov. Bill Clinton of Arkansas an...
In six pages this paper examines culture, structure, and strategy as each pertains to the product innovation process. Four source...
In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...
In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...
In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...
the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...
In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...
This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...
In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...
This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...
the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...
In fifteen pages the marketing strategies employed by Saturn are analyzed. Twelve sources are cited in the bibliography....
In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...
In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...
allowed free access to over 20 million pages of Web site information (Anonymous #2 1), while at the same time, promoting the produ...
In twelve pages the marketing strategy of Compaq is examined. Thirteen sources are cited in the bibliography....
In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...
In eight pages a SWOT analysis of a Harvard Business School case study on Steamboat Ski and Resort examines the company's strateg...
above the ideal standards based on the National Center for Health Statistics growth charts (Jerum and Melnyk, 2001). While weight ...
likely to make impulse purchases than they are to plan to buy premium ice cream to take home. The company provides logo-laden, fr...
system that are people focused, these support and develop the culture as well as acting as an information flow and helping to main...
able to produce goods at a much lower cost than the competitors, which does not mean they have a lower price, but have a higher pr...
communication will have fewer levels to traverse with fewer gatekeepers so that there is a greater chance of management at higher ...
wishes to be able to compete. If we look to the telecommunications industries there are many different aspects that have f...
are the output that the company sells, service companies and organizations to do not have a product output may place a greater emp...
Chubb Group 39 Keeping the Customer 44 Corporate Culture 47 CHAPTER 3: HISTORICAL PERSPECTIVES 49 Early Business-Changing Innovat...
decried the lack of any kind of "paper trail" documenting the events and situations leading to Ms. Evans departure, asking that th...
CEOs of other companies; culture and people were common themes mentioned by each. Sixteen individuals participated in a sur...