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Essays 31 - 60

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Producing and Distributing Short Films

mistakes will occur. A novice director frequently has difficulty keeping a "clear head" in regards to the scenes as they unfold ...

'Great' Leaders Are No Longer Produced in the Contemporary Political System

something is broken. Yet, the author makes the following admission: "But greatness, of course, is an exceptional phenomenon; even ...

Producing and Value and a Risk Management Report

in order to determine what is required in the report it is necessary to consider the objectives of the report. The objectives, and...

Immorality of Consuming and Producing the Flesh of Animals

to light the consequences the animal kingdom suffers at the hands of man, attempting to pass along the lesson that animals do not ...

Cloning Myths Produce Needless Fear

Common myths about immoral clones and a world full of exact duplicates are refuted in this paper, which argues in favor of continu...

State of the World Annual Report Produced by the Worldwatch Institute

This annual Worldwatch Institute's 'State of the World' report is examined in four pages in which the ecosystems of the earth and ...

Beef Produced by North America Banned by the EU and Retaliation Efforts

community - including EU scientists - have confirmed the safety of these products" (org/ft/eubeeff.htm). According to Ellio...

Drug Legalization Would Produce No Benefits

In five pages this paper argues against the legalization of drugs stating that it would do nothing more than exacerbate addition i...

Green Initiative and Companies that Produce Electronic Games

it encourages customers to return unwanted products to the company so that they can be appropriately reused and recycled, and 6. ...

The Impact of a Fall in GDP on Plan to Release and Produce Documentaries

are indications of an upturn there may be different conditions in six to 12 months where there will be a greater level of disposab...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...