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Essays 271 - 300

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Marketing Campaign Case Study Development

to re-launch this service to this target market with a budget of ?1,000. The best way to look at this is to consider the theory be...

How Should Starbucks Expand?

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

Launching a Range of Cheese and Wine in Canada

market readying the market for a potential expansion strategy at a later date. Kudler already have the expertise needed to carry...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Bollards and Marketing

does not take off a layer of paint and expose the inner metal. Here, if there is damage there is not an increased weakness. This m...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Business in a Niche Market - The Competitive Advantages

loyalty in consumers. Therefore, finding a niche to fill is a great way for a business to not just survive, but to thrive....

Market Research on Frigidaire's Front Loading Washing Machines

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

A Case Study of The Frigidaire Company

deal less water and energy. Americans were not willing to tolerate the problems of these early machines and by 1994, nearly all ma...

Tambrands; Marketing Case Study

and it may be argued that Procter & Gamble did not understand their market and the way make be developed in the same way. Prior to...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

A Case Study on Childcare Worker Training

individuals that are to be accredited and then given an identification card. There is also income input from a second market. This...

Lenovo; Marketing Strategy Analysis

takeover of the PC division would have on the existing consumer base. Lenovo understood the two is key to keep that consum...

Catalog Sales Decline of Land's End

is to rise more quickly than inflation & wages, people are less apt to be willing to pay augmented rates for shipping and companie...

Kim, Kim, and Lee's 'Modes of Foreign Market Entry by Korean SI Firms' Reviewed

An emerging market is "a country making an effort to change and improve its economy with the goal of raising its performance to th...

Eastman Kodak and the Digital Imaging Market

that Kodak already have, despite being behind some fo the competition; they have the expert knowledge of photographic that has bee...

A Case Study in Social Responsibility and Environmentalism

with donations and membership falling, the organisation needed to gain publicity. The claim made against Shell was that they had ...

Case Study on Mary Kay

earned on the sales made by other agents. There appears to be a high level of motivation on the part of new agents is to gain recr...

Case Study Colleges Cut Budgets

This essay focuses on a case study entitled, "The new normal: Senior student affairs officers speak out about budget cutting." The...

Problems and Similar Cases for the Best Snack Case

separately so that there is the ability for each to be managed in the way most suited to the markets that it will service, for exa...

Lester Electronics Case

has contacted the board concerning the matter in order to arrange a telephone conference to assess the issues. The offer that has ...

Higher Education Facilities and the Application of Total Quality Management

impossible. Deming identified 14 points, or principles for management. They are: 1. Create constancy of purpose toward improvement...

Social Responsibility and Its Benefits

demonstration of responsibility could net Sharon more customers as well - namely other women from physical therapy who may not fee...

Indonesian Iowa Dairy Business and Financial Proposal

Indonesia, and it contained an inquiry regarding a potential order that could elevate J&J Dairy Processing Equipment above even it...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...