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Essays 1 - 30

US Home Furnishing Retail Sector

In eight pages this paper discusses US' home furnishing industry in a consideration of history and current marketplace positioning...

Connectivity, External and Internal Drive Bays

front panel." Kozierok (2001) also explains that the term "external drive bay" is a "bit of a misnomer" in that the term ex...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

IKEA AND SOUTH AMERICA

transnational organization? 2009). The definition of the mega-national fits IKEA well; its a company that continues to retain tigh...

Marketing EZ Clean

In a paper consisting of five pages marketing a paint roller cleaner that is easy to use is examined through a one week product de...

Pulte Homes

innovative, progressive company" ("Pulte Homes"). It chose to use the Internet; more specifically it "implemented PeopleSoft Enter...

Macro Economic Influences on New Car Sales 2002 - 2006

disposable income that is available, lessening the spending power. For businesses there is a duel effect, they may find that they ...

How Can A Football Club Increase Ticket Sales?

to the Co-Operative bank. It is not a problem isolated to the UK, this is being seen internationally, from Italy to the US differe...

Leaders Born or Made?

have been projected at retiring over the next five years (Byham, 1999). There are many examples of charismatic leaders it ...

Home Depot's Location Strategy

and even employees were concerned. One mused, "They are just doing this to prevent Lowes from getting into the market ... I am wo...

Groups Need Direction

A leader will emerge in every group. Groups and teams need direction if they are to achieve their goals. If a formal/official lead...

The Rhoda Parket Case (Analysis)

to time. Perry was aware that alcohol was being served but Rhoda was not. Rhoda watched television upstairs and did not speak to...

Book Sales Negotiations

take some copies prior to selling the book should also be declared at the beginning to avoid any later confusion. The main point...

Morgan’s Home v. Martucci, et al

this sales force sign this agreement, Morgan was protecting this valuable asset. This agreement explicitly stated that the employe...

Tax Planning: Land Sale

the Tucker Family Corporation to pay Mr. Tucker in full at the time of any future sale of the investment property that Mr. Tucker ...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Home Entertainment and Films

In eight pages this examination of the home entertainment industry focuses on films with a discussion of sales markets and video r...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

Catalog Marketing of Lands' End Company

In five pages this essay discusses the catalog sales success of Lands' End in a consideration of strategies with other competitor ...

Sales Internship Reflections

In about seven pages this paper discusses a personal experience serving as a Goya Foods' sales intern or canvasser....

Toronto Prospective Store Location for Home Depot

In six pages Home Depot's considerations for a new Toronto store are discussed in terms of demographics, impact on the sales of it...

5 Questions on Sales Management

determining customer needs. Because of this, the salesperson is more in a listening rather than selling mode on that first visit t...

The Impact of E-Commerce on the Entertainment Industry

something Online (n.d.). About 40 percent of others research the product Online but buy it in a store (Zolzer, n.d.). The majority...

Sales Management and Sales

their current circumstances; and their plans for the future. Helping the salespeople to meet their own personal goals benefits th...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Delegation of Nursing Duties in a Sub-Acute Facility

This research paper/essay addresses the topic of nursing delegation within the context of a sub-acute unit located within a nursin...

One Method for Quality Improvement

Dr. W. Edwards Deming was a statistician and was asked to help the Japanese government with their post-war census. While there, he...

The Recorded Music Industry In The UK

There is an increased use of MP3 players, and new mobile phone models are entering the market which are capable of downloading mus...