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Essays 601 - 630

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Amazon.com Book Purchase

a student on a limited budget it is important to economise where possible. However, price is not the only goal. The student will a...

Internet Applications used by Amazon.com

utilises can be examined in terms of the way it helps the company compete. This paper will look at for different applications that...

Robert D. Hare on Psychopaths

offer some explanation for the egocentric and aggressive behavior of psychopathic individuals. As Hare locates deviant behavior ...

Promotional Analysis of Harry Potter Books and Films

in a British field weeks before the books release (msn, 2004). Both of the above hits are sandwiched in between the ads...

A Review of the Edward Boykin Book Ghost Ship of the Confederacy

record of communication between Semmes and his superiors. Boykin, in his Preface, also thanks the Alderman library at the Universi...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

eCommerce and Barnes and Noble

was an increase of sixty million individuals using the Net, and in the space of twelve months between 1996 and 1997, the number of...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The Weeping Prophet

The Book of Jeremiah is the longest book in the Bible containing more words than any other book. The greatest majority of the Book...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Congress and the Internet

and provides a springboard for discussion on this very important topic. The articles contained in the volume all relate to the In...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Picture Book on Autism

This book review is on Amanda D. Tourville's My Friend Has Autism, which is illustrated by Kristin Sorra. An informative, sensit...

Five Dysfunctions of a Team by Patrick Lencioni

This book review is on the first three chapters of Five Dysfunctions of a Team by Patrick Lencioni. The writer evaluates the boo...

Discussion of Censorship

In seven pages censorship is discussed with youth and children's book censorship emphasized with a discussion of banning books eit...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Overview of Honolulu Annotated Bibliography

offices. Cowing Sue (ed) Fire in the Sea : An Anthology of Poetry and Art (1996) Honolulu University of Hawaii Press. This book ...

The Theoretical Basis for a Business Plan to Export Mangoes from Australia to the UK

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...

Computer Attacks and Internet Security

The company was the victim of a "classic Distributed Denial of Service (DDoS) attack generated by the coordinated efforts of many ...

Net Gain by Hagel and Armstrong

Concurrently, these same companies are interested in building long-term relationships with their customers, and it has become appa...

Legal Issues Pertaining to Global eBusiness

(2) the main features of the goods or services, (3) the price of the goods or services (including all taxes), (4) added delivery c...

Revolutionary Development of the Internet

years later, software for personal computers became available. This software heralded the entrance of Bill Gates to the technologi...

How Has The Internet Affected Life

eliminating any bias a person may gain by seeing the disability instead of the person (Cohn, 2000). Computers, fax machines, the ...

Failure of eToys.com

instances for larger items, selling goods that were then dispatched straight from a manufacturer, in effect the company was acting...

Case Study on New Technology Systems Introduction

these stages involves sending the report between individuals, taking up time, often this will also be between offices with a two d...

Solving eCommerce Problems

when one is offering what is arguably the highest quality product in its market. THE BIGGEST E-COMMERCE PROBLEM In todays Intern...

Internet and Music Sales

In twelve pages the business of selling music on the Internet is examined in a consideration of competitive advantage and a compar...