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Essays 181 - 210

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Dell Computers' Consumer Marketing

In seven pages this paper examines how Dell had had to shift its market from the business sector to computers and how the Internet...

Organizational Development

and large companies alike in a range of different sectors. The market position adopted by the company will also be influen...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Reasons a Business Plan Should be Written

This paper examines the reasons a business plan should be written in an overview of its uses and sections in five pages. There ar...

Business Plan Writing Success

start-up money, poor financial planning and record deeping, poor financial management, and the improper structuring of debt. Othe...

A Proposed Plan For Business Writing

This paper provides a business plan based on a study conducted to determine what species of fish would be best suited for outer-sp...

Riordan Compliance Plan

framework of rules and practices by which a board of directors ensures accountability, fairness, and transparency in the firms rel...

The California Gold Rush & the coming of the Civil War

Berkeley and Davis. He also taught at the San Francisco State College and the University of Hawaii. Richards is the author of seve...

Writing a Business Plan for a Roller Rink

meet a demand or create a demand. This means that any idea needs to be examined for viability. The first stage of a business plan ...

Merging Strategy with the Entrepreneurial Mindset

This paper discusses what entrepreneurial thinking and strategic planning are. Are these two approaches to far apart to work toget...

Kremlin Capitalism (Book Report)

capitalism in Russia, but it was very weak (Blasi, Kroumova & Kruse, 1996). It is no wonder then that the Russian Revolution would...

Amazon; Expansion and the Future of the Printed Book

This 3 page paper is written in two parts. The first part considers the potential of Amazon to expand into ore product lines. The ...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Business and HR Planning

approach to HRM. The Matching model, also known as the Michigan model, the management of employees is seen in terms of the managem...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Strategic Planning v. Business Planning

how the company will attempt to attract and keep customers. The financial plan demonstrates how the company will earn money and ho...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Democracy in the Digital Age by Wilhelm

a divide now but that does not mean that the problem cannot be corrected. Wilhelm (2000) hints that the conversations which occu...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Financial Control; Budgeting and Proposing a Project

budgets relating the responsibilities of the executives to the requirements of the policy, and by continuous comparison of actual ...

Business Plans and Research Proposals Compared

level of market share or brand recognition, or a potentially proportional objective such as increasing sales by a percentage over ...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

A Theology As Big As the City by Ray Bakke

This book review pertains to Rau Bakke's A Theology As Big as the City. First of all, the writer/reviewer describes Bakke's primar...

Cincinnati, Queen City of the West, 1819-1838 by Daniel Aaron

In six pages this book is considered in an informational overview that covers the book's purpose, its primary themes, the author's...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...