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Essays 391 - 420

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

How to Use AdWords

with a list of keywords, to the engine" (What is pay per click advertising?, 2009). They also tell the search engine how much mone...

Internet Gerocery Shopping and the Case of Webvan

an already low average operating margin (4%) * Need to build warehouses and hubs to * Less choice than traditional stores * Hi...

Internet Marketing To Age Group 13-17

himself and his social significance, social networks provide that measure of acceptance every youth aspires to achieve. These for...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

Types of eMarketing

be adapted. To consider how marketing is divergent from traditional marketing and how it may be seen as similar we first need to ...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Webvan's Marketing Failure

personally had done his shopping and loaded his bags into his home himself. For only a slightly higher total cost, the customer w...

Marketing Potential of XBox Gaming Online

fifty (Business Wire, 2005). "Blackhawk Down" is also interesting in demonstrating the marketing pull exerted by XBox liv...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Technology and Trends in E-Marketing

has introduced customer relationship management as a way to build and maintain markets. In this paper, well examine some fa...

COCA-COLA, PEPSI AND THE INTERNET

But both are approaching Internet usage quite differently. Coca-Cola Coca-Cola is the number-one soft-drink company in the ...

An Overview of Internet Marketing

increasingly changes the way in which business is practiced. There are few aspects of business which are not today affected in som...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

An Examination of AT&T

In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...

Business and Electronic Commerce

In eleven pages this research examines Internet marketing in a consideration of its implications for business with globalization a...

Small Global Businesses and the Impact of the Internet

In eight pages this paper discusses how small businesses have been able to successfully compete in the global market due to Intern...

Small Business and the WWW

the middle of the night, design Christmas presents for two nieces and a co-workers child, make special shipping instructions, and ...

Internet Air Freight Marketing

In ten pages this research paper examines UPS and FedEx in a consideration of how an air freight carrier can succeed at maintainin...

Internet and Restaurant Marketing

In five pages this paper discusses how restaurant chains use the Internet for marketing purposes. Five sources are cited in the b...

Internet Marketing of Music

In six pages this essay examines music marketing in a consideration of the past, the present, and the future with the impact of th...

Internet Sales and Product Promotion

In five pages this paper discusses Internet product sales and promotions in an assessment of online pros and cons, as SWOT analysi...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Amazon.com and the Italian Market

never seen itself as being constrained to the segment of the online market it was merely starting in that area. Today the company ...

Marketing Plan of Malaysia's Sun Microsystems Internet Servers

In thirty pages this paper includes a discussion of Malaysia's cultural climate and information about the country and then present...