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Essays 571 - 600

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Persuasive Strategies

This essay explains how the writer intends to persuade family members to eat only organic foods. The ‘campaign’ will include justi...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

An Ethical Consideration of the Drug Companies

Drug companies are often criticized for unethical behavior. The writer considers the pharmaceutical companies from an ethical per...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Organizational Behavior and Management

In a paper of sixteen pages, the writer looks at organizational behavior. The most important aspects of organizational behavior ar...

Naturalistic Observations

Observing people in their natural environment is an important exercise for psychologists. It is in this environment, one observes ...

Person vs. Environment Debate, Behavior Influences

This paper presents the writer/tutor's opinion that neither personal nor environment factors are fully responsible for shaping hum...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Factors Affecting Human Behavior

issue, concern or problem (Van Wagner 2010). There area strict codes of conduct regarding any research in the field of psychology...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Disruptive Behavior and Behavioral Interventions

reinforcer because a negative or unpleasant condition is avoided or stopped as a consequence of the behavior. A good example is ...

Arguing the Position of the Outsider

blinker when he pulled over, exacerbating the police officers agitation over the event. John, not suspecting a problem, took ou...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Organizational Behavior: Southwest Airlines

policy to be honest with its employees, that "through effective people management, the company had created the right type of cultu...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

TV's Effect on Sexual Behavior

modeling and imitation (Somers and Tynan, 2006). Hypothesis in each study Collins, et al, propose that television holds the pote...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Listening Skills/A Descriptive Exercise

much as discuss a topic with me as argue it, as his point appears to been to coerce me into accepting his perspective on an issue ...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Interventions For Aggressive Preschool-Age Children

out of them but that is not true. Studies consistently demonstrate that at least half of the children exhibiting aggressive behavi...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Thrill-Seeking and Crime

(p.229). Whether people channel this desire to engage in risk-whether that desire is normal or related to something they lacked i...

Ethical Business

the government of the Netherlands began requiring businesses to improve the environmental footprint they left in the wake of condu...

Neighborhood Watch: Study Design

hall meetings, in-depth interviews and one-on-one conversations with the purpose of exploring the issue in detail. In this partic...