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The Application of Behavioral Economics and Utility Maximization

advantage of free shipping, even when one has to spend more to obtain it. The concept of behavioral economics is not new, it cam...

Interest Rate Increases

increases the amount that can be spent on consumer goods, especially those which are elastic and see increased demand. Elastic goo...

MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS

start, that it couldnt go up against the likes of IBM when it came to personal computers. Instead, Apple came out with its Macinto...

Questions and Answers about Health Care

deciding on health care coverage options? At the moment, health care coverage within the United States still follows a largely c...

Retail Stores Seek Too Much Information

their power to not only attract new customers but retain the ones they get. It is their intentions to build a relationship with th...

The Telecommunications Industry An Overview

carriers who provide total packages, e.g., Internet service, television cable service, high speed Internet service. Consider the f...

COMPARING CONSUMER SPENDING IN THE US AND ATLANTA DISTRICT FEDS

poor retail results (Sixth District). Tourism-related spending was also weak, though theme park attendance and cruise bookings wer...

Branding

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...

Managing Demographic Changes

oak wood workers and fewer spruce wood workers. This change means that management must devise a new strategic plan for the company...

A COMPARISON BETWEEN STORE BRANDS AND NATIONAL BRANDS AMONG CONSUMERS

one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...

Microsoft Relationship Strategies

customers by limiting exposure to competition, and developing Microsoft as the default preference to easy access to the product. ...

The Fluidity of Identity and Consumerism

is a stable concept; shares with a social group and influenced mainly by two variables; nationality and class, but more recent the...

Sweetness and Power by Sidney W. Mintz

wasteful person whose primary focus was to attain as much of a given commodity whether he actually needed it or not. The economic...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

B2B VERSUS B2C: ETHICS, REGULATION AND LEGAL ISSUES

Compliance regulation also differs. B2C compliance tends to boil down to a couple of things; namely, let the buyer beware and trus...

CONSUMER MOTIVATION AND DECISION-MAKING PROCESSES/PORSCHE

influence consumers perceptions, attitudes and buying preferences. Luxury brands and their impact on consumers has also been inves...

Harvard Business School Case Study Analysis: Giant Consumer Products

ROMI too (Bharadwaj & Delurgio, 2009). In other words, the company could not do an off the cuff investment in a sales promotion wi...

A Case of Misrepresentation under Australian Law

if the misrepresentation was material to the contract, and whether it was meant to be an inducement to the contract, it also needs...

Value Added Marketing Built on Trust

Trust in the Marketplace Research Compiled for The Paper Store, Enterprises Inc. by Janice Vincent, 4/22/10...

Music Industry Since 2003

constantly (Koster, 2007). Apples iTunes is the most successful site insofar as they have the largest catalogue and sell the most ...

The Creation of Money and Credit

are often used for forecasting purposes. M3 is the M2 definition with more additions, timed deposits are all included and the priv...

Print Advertising and the Cosmetics Industry

featuring a bride, was a suggestion to single women (Hill, 2002). In other words, the message was that in order to get the man, th...

Innocent Drinks Value Creation

of the company along with the way they compete can be considered in order to the way in which they are able to create value. 2. ...

Innovations and Problems of the Credit Card Industry

In twenty six pages this research paper considers the U.S. credit card industry in an examination of its innovations such as 'smar...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Sponsorship of Corporate Golf Tournaments

In eight pages the practice of corporations sponsoring golf tournaments is examined in terms of who receives the greater benefits,...

Consumer Manipulation Through Advertising Images

In five pages this research paper discusses how consumer manipulation is achieved in product advertising campaigns through various...

Consumer Protection Responsibility and Jack in the Box

In six pages this paper applies Kantian philosophy to Jack in the Box in this examination of consumer protection issues and the fe...

Evaluation of Consumer Credit Scoring

more money will be made for the lender. By writing a lot of loans quickly, money is saved on investigative work and the scores c...