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Essays 1051 - 1080

Estee Lauder's Eye Cream and Buyer Behavior

an interview with people who have used the product. The paper then discusses how the product meets the needs and desires of consum...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Choices of Consumers and Branding

customer loyalty has lead to several phenomena. The brands, in terms of quality, will usually deliver what they promise, if this w...

Section LII of the Australian Trade Practices Act

creates is civil and damages, or even an injunction, are considered to be remedies (1997). The time limit for pursuing an action ...

Insurance Regulations in Hong Kong

Trade Organization has meant more opportunities for Hong Kong insurers (Xinhua News Agency, 2002). It also means that there is ple...

Department Store and its History

other retail considerations. This revolution was not limited to retailing considerations alone, however, but extended all the way...

Organizational Marketing Profitability and Market Orientation

p. 36; see also Cooper, 1994). In other literature, the definitions go somewhat deeper. According to Kohli and Jaworski, t...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Capital One Credit Card Company

fees, payment history, parties to transactions, and credit card usage (Capital One, Privacy, 2002). * Credit bureaus to determine ...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Managing Credit from the Perspective of a Creditor

the credit managers job somewhat easier in the future. The credit management function does not always have control over the organ...

Customer Understanding and Information for Commercial Purposes

company of System Management Software, Inc. (SMSI), and is an indication of the way in which it was the internal development that ...

Changing Status of Coca Cola

arms reach" of anyone with the most casual of thoughts of wanting one right away. Coca-Cola products are available in virtu...

Economic Effects of Changes in the Interest Rates

such the company will find that both its income and expenditure streams will be effected (Howells et al, 1998, Carmichael, 1983). ...

Press Release Effectiveness

by K Mart is to show that they are family oriented. A series of programs aimed at helping the family in many areas, including chil...

Efficient Market Hypothesis and the Stock Market

for the efficiency is that the market brings together the buyers and sellers in a single arena where the market forces are left to...

Discussing the Merger of AOL and Time Warner

January 2000). AOL also owns Netscape, which it purchased in 1999 and it owns Digital City and ICQ, an internet messaging service,...

Nonfinancial Business Sector Questions

In five pages this report examines debt load of consumers, stocks' discipline function, internal funds and depreciation allowance....

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

Gas Prices' Cause and Effect

In a paper consisting of five pages ever fluctuating gas prices are examined in terms of their causes and effects upon both the go...

Telecommunications Act of 1996 and its Challenges

In four pages this paper outlines the consumer cost reduction, competition increases and deregulation problems associated with the...

Home PC Consumer Considerations

This paper considers home personal computer consumer purchasing decisions on three pages. Two sources are cited in the bibliograp...

Overview of GNP

In five pages the Gross National Product is examined in a consideration of various components such as total spending by consumers,...

Yahoo! Shopping Store Effectiveness

In 5 pages this paper examines electronic commerce effectiveness in the consumer and merchant attractiveness assessment of Yahoo! ...

Consumer Culture Creation and the Impact of the Advertising Industry

In 5 pages this paper discusses how a consumer culture is created by the advertising industry in a consideration of the human natu...

Nonverbal Communication and Advertising

In this paper consisting of eight pages the nonverbal cues found primarily in television commercials are examined to understand th...

Dialing, Driving and Consumer Warnings

In 5 pages this paper examines whether the dangers posed by dialing while driving should be posted on packages by the manufacturer...

Analysis of Elf Aquitaine and Total Fina Merge

In ten pages this merger and the reaction to it are examined from various industry and consumer perspectives. Seven sources are l...

Forms of Resistance

resistance. The National Labor Relations Act is a very important legislation with regard to labor relations. In fact, it is cons...