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One hundred fifty seven enterprises listed A shares and two companies issued convertible bonds which all had an aggregate capital-...

A good deal of literature has been prepared on the topics of global brands and localization -- or standardization -- of global bra...

first definition by its broadness incorporates these, but with this approach we are starting to move more towards marketing models...

example of effective marketing reflected in the packaging, other examples include Pears soap, Fairy washing powder and Bovril. ...

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...

being that help line individuals read from scripts determined by customers responses to specific questions required by the scripts...

which to operate. Currently, the company has no way to define a profitable client or even the type of client it can best serve. ...

with Kotler. Tim Cohen (2007) defines marketing in very simplistic terms as "to find out what your customers want and then give ...

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Disney, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man, whose approach...

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

the vast majority; 83.2% are not attending school (El-Hazmi et al, 2003). It is generally accepted that education is a key elem...

to other businesses, such as the gaining of customers and setting up of suppliers, finding and maintaining premises and the recrui...

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...

And there are employees who must have the mindset that the customer is always right - always. One way in which to...

reading. The white alone is easier to read, but with a list of goods all in block capitals, this is also more difficult to read th...

of management. This is because that level of management is responsible for defining the mission, values, and culture of a given or...

review the firm and its position in order to identify strategies which may be adopted and propose a new strategy which will be ali...

itself by eschewing the discrete advertising direction of other womens undergarment manufacturers of the type, embracing the more ...

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

France Elseve is the market leader, giving it a leadership position and potentially facilitating some economies of scale. The comp...

a strong connection, the example the thistle and Scotland for a Scottish regional company, or a moose head for a Canadian company....

that had impaired immune systems. Since that time, problems with the municipal water systems have been reported by the med...

quality measures or controls"1. For companies operating in a competitive environment management control systems can be examined ...

for the distribution of the products, with the ability to raise the prices. It may be argued that the main market was the US and r...

The writer identifies, discusses and assessed the strategies' that are used by FedEx to compete in the global logistics market. T...

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...

maintains a Made in America" practice (TDi Media, 2010). Its brand separates them from other motorcycle companies. It is an experi...