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more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

were somewhat exclusive (Gucci, 2006). The range of products grew and expanded into luxury luggage (Gucci, 2006). This has been a ...

Price. The product is seen as being the most critical of all the Ps of the marketing mix. If the product is of poor quality or...

with just over 67% of the industry sales in 2004. In terms of market share the French manufacturers are highly preferred by the Fr...

This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...

licensing agreements sees Coca-Cola Company retain control of the empire while many of the companies tat bottle the product carry ...

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...

able to produce goods at a much lower cost than the competitors, which does not mean they have a lower price, but have a higher pr...

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

In eight pages this paper discusses stock market investment strategies with the emphasis upon options, stocks, and bonds with tech...

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...