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Essays 811 - 840

Improving the Operational Aspects of AXA

The writer looks at the way AXA operated and identifies the after sales service area as having room for improvement and then sugge...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Economics Questions on Price, Supply and Demand and Elasticity

axis and price on the Y axis (Nellis and Parker, 2006). The demand line moves in the opposite direction; a downward slope, this sh...

The Problems of the Tickets for the World Cup

epitomised with optimal pricing. In a perfect model of optimal pricing, also know as perfect price discrimination the company will...

Problems at Tru-Fit

so it may be argued that there is not a specific motivation to increase the division prices, but with profit targets themselves th...

McDonalds and the Use of Activity Based Costing

(Cardos and Pete, 2010). The firm sells may different types of product, including chicken nuggets (known as McNuggets); this is ...

Avril Hotel Pricing Strategy Case Study

(this means the percentage change in the number bought if these are from historical figures), which is then divided by the bottom ...

Mountain Man Beer Company Case Study

least risky strategy when the alternative declines are considered. 2. Introduction Mountain Man Beer Company (MMBC) is a family...

DFS Case Study

network of 73 shops across the United Kingdom (DFS, 2009) supported by an aggressive national advertising campaign the company has...

Newborn Ltd

any competitive advantage is that you to stop. It appears that Newborn Ltd has a fairly strong business model, and have a p...

Vershire Company Case Questions

Once approved, any budget forecast changes must be agreed to by all parties involved in the specific area of the company. Weakness...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

Nordstrom And Anita's Apparel - Case Study

with no questions asked. This provides a cushion for employees in terms of making sales to customers who are on the fence. What ...

Frog Boiling at OptiMotors Industries

a question: "Have we done this before?" (Mobley and Humphreys, 2006; p. 33). Galen and OptiMotors top-producing salesperson...

Issues For Salespersons - Persuasion, Manipulation, Ethics

the person to do what is right for themselves (Sager, 2009). With persuasion, the decision is clearly left to the consumer and the...

Great Eastern Case Study

be in the region of 3.5 to 4, meaning that for each $1 of physical assets owned by the company the share price may be in the regio...

Cocoa's Sustainability

was prohibitively expensive because of high import tariffs on cocoa beans, and only the truly wealthy could afford to buy it. Joh...

The Use of an Information System to Support Business Processes

order to create value within the supply chain. The use of the system started out as a dialing in network which facilitated...

The Problems at Segway

the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...

Dell Case Study

sales activities this is needed to create and build in existing competitive advantages which have been eroded,. It should also be ...

BIG DRIVE AUTO AND MACROECONOMICS

higher, businesses tend to borrow less, and expansion of employees or capital expenses declines. The opposite is true when the Fed...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Toyota in 2009

is far better than US rivals General Motors or Ford. The firm has been able show a profit over the last few years, there was even ...

End State Vision and Strategy for Best Snacks

be paid to the relevant areas by the management of each division and enhance profits (Mintzberg et al, 2008) The second alterativ...

Projecting Required Working Capital

the sales and profits. However, it is also likely that the firm will need to be able to support an increase in the working capital...

Problems and Similar Cases for the Best Snack Case

separately so that there is the ability for each to be managed in the way most suited to the markets that it will service, for exa...

Inventory Management Problems at Hewlett Packard

the assumption that there is a continuing trend and that the pattern will stay the same. This is a method that is very good for us...

The Influence of Interest Rates on Big Drive Auto

price will increase demand and revenue there may be some benefit to cutting prices fr Big Drive Auto. 2. Identify how interest ra...

A Cost Analysis of Bridgeton

change a die, after the changes it took only 90 minutes, a significant improvement and meant that the firm went from being one of ...