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Ice-Fili and Russia's Ice Cream Market

much more highly aerated (Rukstad, Mattu and Petinova, 2003). Further, it was and is made with all natural ingredients and contai...

A Tribute to the 1980 U.S. Olympic Hockey Team Who Brought Home the Medal

historical events. Instead there is an interplay between them, circumstance, and other major and minor players. At the time of t...

Sonnets and Poems

are not red as coral; her breasts are not white but dun colored; her hair is coarse and wiry (on her head; Shakespeare being Shake...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Hockey and Canadian Identity

Canadian popular culture, the question about what it signifies is less clear." The fact that ice hockey has been equated with popu...

Research on Sports Marketing Issues

In twelve pages this research paper examines sports marketing in terms of its importance and the activities of auto racing, Notre ...

Transformational Leadership Example of U.S. Hockey Coach Herb Brooks

what it means to be a transformational leader. Transformational Leadership It is important to understand that leadership is not a...

Lush Ice Cream and Sorbets Marketing Plan

In twelve pages this paper examines a marketing plan for the Lush Ice Cream and Sorbets startup ice cream business. There are 10 ...

Marketing an Ice Rink

the session where there are many have been referred to as kiddie sitting sessions. There is also the couple market, and Ty has not...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Overview of Rollerblading

In six pages this paper examines rollerblading in a consideration of such topics is adult skating and reasons, types of endorsemen...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

Analysis of FDA Fat Content Regulations and Ben and Jerry's Homemade Premium Ice Cream

In fourteen pages this paper discusses the performance of Ben and Jerry's following the passage of FDA fat content regulations and...

Ice Cream Industry Style of Management and Competitiveness

In six pages Ben and Jerry's and Haagen Daz are discussed in an overview of the ice cream industry and a comparative analysis of t...

Profitability of Environmental Ethics

us, as Americans to sit by and watch an industry threaten our world. Corporations have begun o take a much more cautious an...

Pain and Healing in Sonny's Blues by James Baldwin

brother. This is where Baldwin sets up another beautiful metaphor: the ice. "A great block of ice got settled in my belly and kept...

The use of symbolism in the novel Jane Eyre

This paper analyses color symbolism in Charlotte Bronte's novel with particular reference to the relationship between red and fire...

20th Century Literature and Self Determination

In 6 pages this paper examines how self determination is thematically portrayed in 'The Red Wheelbarrow' by William Carlos William...

Environmental Effects of De-Icing by Airlines

In five pages the environmental impact as well as the attempts of the airline industry to lessen the negative effects of de-icing ...

Critical Employment Essays

was until the next outburst took place before he implemented any particular strategies. Gerald would not disappoint his new manag...

Uses of Symbolism in Dante's Inferno Cantos XXXII, XXXIII, and XXXIV

In 5 pages these cantos are analyzed in terms of Dante's use of symbolism with ice a particular focus of consideration. There are...

Male and Female Protagonists in the Writings of F. Scott Fitzgerald

In 6 pages this paper analyzes the male and female heroines in the texts The Ice Palace, Winter Dreams, The Last Tycoon, This Side...

Drugs, Zero Tolerance and City Ice and Cold Storage

The issue of drug use and abuse at City Ice and Cold Storage is not always an easy situation to manage; however, regardless of rec...

How Robert Frost Depicts Alienation in Six of His Poems

This paper consists of six pages and reveals how familiar situations and places are used by the poet to reveal the alienation the ...

Frozen Sinners in Canto 32 of Dante's 'Inferno'

A brief passage from 'Inferno' is examined in 3 pages as it pertains to the ice lake's frozen sinners with the author's intention ...

Personal Undertones in Frost's Poem, Fire and Ice

This paper examines Frost's short poem, Fire and Ice. The author examines themes of alienation and destruction, and argues that t...

Comparative Analysis of Haagen Daz and Ben and Jerry's Ice Creams

In three pages this paper compares these 2 competing ice cream makers in terms of their marketing techniques and strategies. Ther...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Ben and Jerry's Positioning within the Ice Cream Industry

In eight pages this paper presents an overview of the ice cream industry and then focuses on Ben and Jerry's position through exte...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...