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Essays 511 - 515

How And Why Companies Benefit From Customers Breaking Rules

a fair value service. There are a large number of examples that demonstrate the way that companies can benefit from custome...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Airline Industry Trends

information systems. Even with these techniques, Zea (2002) argues that airlines in general have done little to manage risk...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...