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Essays 361 - 390

Joe Camel Cigarette Advertising and Legal Opposition

In six pages this paper discusses the case against R.J. Reynolds regarding its advertising campaign featuring 'Joe Camel' in a con...

Ad Banning and Broadcast Media Advertising

In a paper consisting of twelve pages the decision to ban advertising from the broadcast media is examined with the position suppo...

Ideas in Comparative Advertising

This research report examines the concept of comparative advertising. What is it? Issues surrounding the use of the technique are ...

Advertising and Footwear Fashions

In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...

A Historical Overview of Print Advertising

This paper examines the history and advent of print advertising. This four page paper has no bibliography....

Advertising Value

This paper discusses the value and economic merits of advertising in five pages. Ten sources are cited in the bibliography....

Television and Marketing

In ten pages this paper discusses how different cultures employ lyrics and music and examines TV advertising promotion. Six sourc...

Sweden, Japan, and China's Automobile Advertising Practices

In ten pages this paper examines similarities and differences in automobile advertising in Sweden, Japan, and China. There is the...

Home Based Businesses and an Advertising Project on Money Management Software

In five pages this paper examines an advertising project designed to assist home based business with their banking and money manag...

Birds-eye View Of an Emerging World and Global Marketing

International advertising is the focus of attention. Demographics in respect to a variety of countries are discussed, inclusive of...

Advertising and Promotion at State Farm Insurance

In seven pages this paper discusses the organization of a local State Farm insurance agency in a consideration of promoting commun...

Proposed Research Project on Impulse Buying

In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers...

Celebrity Product Endorsement and Reaction of Consumers

In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsemen...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

Environmental Effects of Marketing

In eleven pages this research paper examines environmental advertising and the short term gains that are predominantly emphasized ...

Assessment of a Marketing and Advertising Plan

In six pages this paper examines how to evaluate the effectiveness of advertising and marketing plans. Six sources are cited in t...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

American Popular Culture and Gender Roles

In five pages this paper discusses how gender roles are created by and are reflected in advertising, popular culture, and educatio...

Advertising and Women's Images

in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...

Case Study on Network Design

the system and there must be servers or multiple serves to store data. In focusing on the purchasing of hardware and software, and...

Advertising and its Purpose

is the reflection of a great cultural void which exists in the United States. While indeed such a void may exist, advertising is ...

Questionable Ad Replacement or Continuation Report Example and Recommendations for the Magazine Living Well

articles and features. In addition to analysis of our reader population, I have included recent research study findings in regards...

Press Releases, Advertising, and PR

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

Interview Regarding Marketing and Public Relations

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Repercussions of Advertising Rates That Are Too High

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Analysis of the Internet's Past, Present, and Future

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

Advertising and Sales Promotions

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...