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Essays 481 - 510

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

TURNING POINT DRUG REHAB AND SOLUTION DESIGN

How Use Will Help System Analysis and Design Process As mentioned in the previous paper, use cases are ideal for determini...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

USE CASE FORMATS FOR WEB DESIGN AND INTERNET-BASED ADVERTISING

A use case, in its most basic form, involves a sequence of actions offering something as a measurable value (Ambler, 2006). In the...

Investigating Career Paths

creative career where they can brainstorm ideas and follow projects through different stages until completion. An individual who i...

UK's Indie TV Influence

In five pages this paper discusses the 1955 introduction of independent television to the United Kingdom in a consideration of its...

Analysis of a Newsweek November 27, 2000 Print Advertisement

and choose to visit a marketing consultant, you may be sure that for "x" amount of dollars, he/she will find a way to sell it for ...

Running a Commercial Radio Station

A paper examining various issues associated with running a commercial radio station. The author addresses advertising, revenue, a...

Laws and Costs of Smoking for Children and Adults

In twelve pages this paper presents a comprehensive overview of the smoking issue including health related costs, risks, second ha...

Advertising, Music, and the Theories of Plato

In eleven pages this paper compares how advertising uses music with Plato's music utilization theory. Eleven sources are cited in...

2000 Democratic Party Ads Critiqued from Psychoanalytical, Feminist, Semiological, and Marxist Perspectives

In six pages advertising and its power are discussed in terms of how a Democratic Party ad in 2000 targeted the abortion views of ...

Advertising Campaign 'Got Milk?'

In 5 pages this paper equates the future milk consumption to the influential advertising campaign. There is 1 source listed in th...

Demand Determinants

In five pages a restaurant meal is utilized in an illustration of how various factors determine demand with determinants including...

Adult and Children Advertising Differences

Advertising similarities and differences that exist between children and adults as well as reactions by children and adults to the...

Advertising Research and its Value

In eleven pages this paper discusses the significance of advertising research in a consideration of the relationship between agenc...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

ADHD Drug Advertising

open position than has been intended. The response card bound into the magazine in front of the ad clearly is attached to t...

Target Corporation Analysis

In a paper consisting of five pages the reinvention of the Target Corporation is examined in a discussion of logo display and 'che...

Advertising and the Tool of Fear

of love and fear can be seen as the strongest, love can be difficult to portray and is suitable for a limited amount of topic, how...

Advertising by Tobacco Companies

Advertising by tobacco companies and its controversies are examined in this paper consisting of eight pages. Seven sources are li...

How Does Animated Advertising Impact on Children’s Perceptions of Marketing Messages?

and 6 years1 in a sample that is reflective of the general population. Target Audience The research will be undertaken from an ...

Advertising and Marketing Health Care

There is a need for neighborhood health centers to provide greater access to health care. This essay discusses a marketing plan fo...

Advertising Fallacies

a product for a tough man (Poucher). Other products also appeal to male consumers with ads that are "riddled with logical fallac...

Propaganda in Advertising

This essay reports how propaganda tactics are used in four liquor advertisements. The tactic intends to evoke emotion to encourage...

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

A Persuasive Memo about Tobacco Advertising

misconstrued. The womans expression is defiant, even angry, while the man is smiling up at her. This suggests that he is pleased w...

Advertising Analysis of Red Wing Shoes

free kickstand with purchase. It only says Keyport Army & Navy Store at the bottom of the ad. This is a joint promotion of Red Win...

A Critique on Advertising

much in the same manner that the hotel chain and many individuals want people to see driving a convertible. Two large sections of...

An Outline Addressing Whether or Not Billboard Advertising Distracts Drivers

distract road users may further decrease the accident rates on roads. In understanding the interaction the environmental influen...