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Essays 211 - 240

Oligopolistic and Monopolistic Advertising Markets

In five pages this paper examines how limited advertising can affect oligopolistic and monopolistic competition. There are four b...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Creating a Brazilian Market for America Online

In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...

Nike Advertising

How Nike has approached advertising in the past and present is the focus of this paper that contains five pages. Specifically con...

Obesity and Television Viewing: A Review of Literature

factor in the onset of childhood obesity. Dennison, Erb, and Jenkins (2002) report that children spend a larger portion of their ...

California Law and Medical Practice

in the documents. The period of time that Dr. Sanders has to respond to the lawsuit is based on the method of service, and so can...

Gender Constructs in Advertising

as a potent tool to construct a certain kind of social reality and perpetuate certain stereotypes based on the contrived social re...

Advertising Issues

lower than the others, naming the others. Obviously, they cannot all have the lowest rates. Dunkin Donuts claiming it has the best...

Popular Culture of 1950s America

not something that sprung up in the 1990s or 1980s. Yes, it is a 1950s phenomenon ("Film History of the 1950s"). McDonalds was fra...

Marketing Through Stories: A Comparison of Buttery Spreads

of sorts that makes doing so truly challenging. There are candy aisles, colorful high sugared cereal boxes, and high fat gourmet i...

The Silk Road

Inc. 1-800-90-WRITE No Portion of this Document may be Reprinted without Proper Attribution to The Paper Store as a Source. TRAV...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Contract Brief for an Advertising Agency

billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for c...

Section LII of the Australian Trade Practices Act

creates is civil and damages, or even an injunction, are considered to be remedies (1997). The time limit for pursuing an action ...

Dr. Sandra M. Finch's Dental Practice and Customers Role, Satisfaction, and Retention

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

Effective Advertising and Digital Manipulation

and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...

New Media and Advertising Agencies' Changing Role

some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...

Using the Determinants of Demand to Make Strategic Business Decisions

Knowing the elasticity will give the bar manager a strong indication of the effect a price change2 may have. In calculating the i...

McCann Erickson's Project Implementation and Corporate Culture

new bar codes on its texts and this could entail a major project involving many aspects of the business. In the insurance industry...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Advertising Industry Changes

course. The situation meant that the agencies had less freedom and would have to hire employees along with more bean counters. In ...

Questioning Whether Sex Sells in Advertising

value of $256.1 billion an increase of 5.6% on 2002. Therefore, research that may indicate better ways of using advertising budget...

Advantages and Disadvantages of Advertising on the Internet

In eight pages the Internet advertising is discussed in a consideration of its history, advantages, and disadvantages. Seven sour...

US Children and Obesity

need to be more in tune to their childrens activities and their food choices. Obesity observes no geographic or socioeconom...

Poor Sales and Blaming Advertising

590). Advertising in the media is therefore only a section of advertising which covers the use of the media, which can be defined ...

Transplantation of Organs and Ethics

encourage organ donations and the wisdom of encouraging healthy people to risk their health by donating organs to strangers (Scott...

Expansion Considerations for Fragle Van Lines

FVL decides to go with intermodal shipping, for example, they will have to lease or buy shipping containers that are suitable for ...

Defining Public Relations

free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...

Degrading Business Ethics Balancing Human Welfare and Corporate Profitability

"special rewards". Berkley Wellness Letter. (1994, Jan). Saving Womens Lives (Reducing Deaths from Lung Cancer). The Univer...

Advertising in the Airline Industry

made with children, especially young girls carrying teddy bears. The image that American Airlines is seeking to create in ...