SEARCH RESULTS

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...

Though the E-Cell was gaining some acceptance in the pharmaceutical market, company leader Robert Glegg wanted to see sales hittin...

feet. Many of the people of the world have skin the same color as Barbies, but most do not. To a child in rural China, downtown ...

in a corporate charity or non-profit organization) or to obtain a profit based on a product or service that the market definitely ...

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

has introduced customer relationship management as a way to build and maintain markets. In this paper, well examine some fa...

The authors have pointed out that the conventional research of the time had worked toward obtaining evaluations of other proposals...

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

solution. Financial In financial terms the company appears to be strong, they have increasing revenues, even during a recession...

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

a competitive advantage. Porter defined two types of competitive advantage. These are cost advantage and differentiation. These ar...

reaching potential customers, but all the formerly existing ones continue to be available as well. An electronic approach can aug...

style of credit cards, all the way to redeeming award points summary online, a service offered by Citibank both in Malaysia and in...

Jolly (2002) also reports that there were an estimated 150 million cellular telephone subscribers in China. There is some disagre...

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

HMOs now are listed as the responsible parties for 97 percent of all Americans who have insurance coverage and are not covered thr...

In five pages digital marketing is examined as it pertains to the restaurant industry and the need to maintain presence through ex...

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

In ten pages this paper discusses global operations and the technological development's impact upon the Australasian region. Ten ...

In five pages this paper discusses mobile phone marketing with the primary emphasis upon Nokia but Siemens, Motorola, and Ericsson...

In thirty five pages this paper discusses the financial and etechnology possibilities offered by smart cards in this market consid...