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Branding as a Strategy to Support High Prices

company Owens-Corning Fiberglas Corp (Zielaznicki, 2001). Aaker and Lane (1990), sees a brand as a mental box, which can be desc...

Strategy for Coca-Cola

effect, more than a half million jobs continue to disappear each month. Further, it seems that most consumers are not looking ahe...

Should AirAsia Adopt an M-Commerce Strategy?

the ability to assess the potential of m-commerce as a part of the strategies used by AirAsia. 2. E-commerce and m-commerce 2.1 ...

Assessing Potential Strategies for the Lovely Scent Perfume Company

contribution as a result of the increased costs there is still a worsening of the profit position, with this resulting in a projec...

Burglaries and Mitigation Strategies - Research Proposal

successful in reducing the number of burglaries that are taking place in the area. 3. Background A number of research articles t...

PR Strategies For Target Markets

potential clients to lower their guard and get to know the owners as well as the products, which serve to acquaint existing custom...

The Applications of Social and Ethical Issues in Business Strategy

improving the quality of life of the workforce and their families as well as of the local community and society at large". Within ...

Strategies to Retain Employees

in Abrams (2004) article, as the author noted, have been successful in different organizations to recruit and retain talented empl...

Teaching strategies relating to emotional development

Zealand, for instance, is strongly focused on the interactive, social aspects of learning, and the need to integrate a range of pe...

DELL AND BEGINNING STRATEGY

1983 to study pre-med, was also establishing a business that sold random-access memory (RAM) chips and disk drives for IBM PCs (De...

Insights into Management Strategy Provided by the Models of Baumol, Marris and Williamson

provide insight; looking at the theory there does appear to be support for this model. Firms that are able to increase sales may f...

FEDEX, LAURA ASHLEY AND GLOBAL VALUE CHAIN STRATEGIES

recently pointed out that there are more to value chains and supply chains than buyer-supplier; also important is supplier-supplie...

PLANNING, STRATEGY AND OPERATION

take a scenario in which were on a managing team of a home-improvement company. Weve been charged with launching a new company web...

Observations in History, Nationalism, and Military Strategy and Technology

measuring stick against which all the answers to all the questions could be compared to see if they measured up. Not only was sci...

Toyota; Strategy and SWOT Analysis

was known as the King of Inventors and the development of new ideas has been seen widely, as seen with the development of the hybr...

VicRoads; SWOT Analysis of the Outscoring Strategy

to provide voice and data network traffic, and Mincom who beat PeopleSoft and SAP for the five year $7 million contract (Bajkowski...

Avril Hotel Pricing Strategy Case Study

(this means the percentage change in the number bought if these are from historical figures), which is then divided by the bottom ...

Strategy and Leadership in World Wars I and II

end to the long bloody affair and to consequently save countless US and Japanese lives that would have been lost if the war had of...

Microsoft Relationship Strategies

customers by limiting exposure to competition, and developing Microsoft as the default preference to easy access to the product. ...

Present and Future Strategies for Success at Microsoft

This paper consists of eight pages and examines how Microsoft can succeed strategically in the present as well as the future in a ...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Harley-Davidson's Marketing Strategies In 1977

This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...

Strategies for Marketing Services

In fifteen pages this research paper discusses how services can be successfully strategically marketed. Fourteen sources are cite...

Methods and Strategies on Eighth Grade Teaching

In eleven pages this paper examines teaching eighth graders from a methodological and strategic perspective. Six sources are cite...

Business Policies and Management Strategy

In fifteen pages this paper discusses business policy determinants, implementation, and strategic management with corporations, no...

Coke's Brazilian Market and Planning Strategies

Coca Cola's strategic planning and now it is led to its Brazilian market domination are the focus of this report consisting of fiv...

Strategy Development and Implementation Concepts

In twelve pages the future development of a company is examined in terms of strategic development and the implementation of core c...

Industrialization Problems and Coping Strategies

In seven pages this paper considers how theorists of the nineteenth century proposed to cope with industrialization problems and i...

Marketing Strategies and Nutrition Labels

In ten pages this paper discusses nutrition labels in a consideration of issues and product strategic marketing effects. Twenty o...

Successful Investment Strategies for Serbia & Montenegro

This paper examines investment opportunities in the countries of Montenegro and Serbia. The author determines that the risk of in...