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Essays 31 - 60

Does the Voluntary Sector Subsidize Government Spending?

in total the UK had in excess of 3 million individuals volunteering for charities (Pharoah and Smerdon, 1998). Research indicated ...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Changing Image and Preparing a Presentation

However, no matter what level of marketing takes place, the message will only remain in place and become the new associations if t...

Analysis and History of the Dow Jones Industrial Average

One hundred fifty seven enterprises listed A shares and two companies issued convertible bonds which all had an aggregate capital-...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

MARKET RESEARCH AND SEGMENTATION

who those customers are. This is different from mass marketing, which we discussed above, and which treats the market as a homogen...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

The Role of Packaging in Marketing

example of effective marketing reflected in the packaging, other examples include Pears soap, Fairy washing powder and Bovril. ...

Why is the Marketing Function Important?

first definition by its broadness incorporates these, but with this approach we are starting to move more towards marketing models...

Adult Learning Theories, An Article Summary/Chen

This article summary describes a study, Chen (2014), which pertains to nontraditional adult students and the application of adult ...

Anne Moody's 'Coming of Age in Mississippi'

This is a 5 page book review in which the author relates her own upbringing which is in sharp contrast to most members of American...

Judaism in the Works of Franz Kafka

In five pages the ways in which Judaism ins represented in Franz Kafka's works are examined with an emphasis upon his story 'Metam...

Organized Crime Syndicates and Commercial Burglaries

but commercial burglaries are up (Star Tribune 02B). For many reasons, burglars find commercial establishments a better target th...

Greensboro Sit-Ins

turned into many as the protest continued for almost 6 months.5 In addition, it sparked many other protests throughout the South a...

Homeland Security, INS and Epidemiology

problems, but refugees are perhaps most at risk, since many of them "come from areas where disease control, diagnosis and treatmen...

Civil Rights Movement and Civil Disobedience

being obedient. As the key Civil Rights moments mentioned above illustrate, civil disobedience is characterized by an abs...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

International Expansion

consider various risks. Transaction exposure risk is described as the risk associated with the cost and revenue in terms of a chan...

Investment Questions

participants leads to a situation where, at any point in time, actual prices of individual securities already reflect the effects ...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

Harland Case Study

benefits, the economies of scale and a guarantee of consistency are two of the principle attractions (Levitt, 1983). This will res...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...